"Promotional strategies of the home depot" Essays and Research Papers

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    The Home Depot: Leadership in Crisis Management Introduction Established in 1979‚ The Home Depot has proved to be a leading retail company founded upon providing excellent products at competitive prices sold from knowledgeable sales representatives. Through this concept‚ The Home Depot has dominated both professional and do-it-yourself sales across the world. In 1992‚ The Home Depot was faced with a new challenge. Hurricane Andrew struck with vengeance and devastated 75‚000 homes across

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    ever done any home repairs or worked out in your yard‚ you have probably been in a Lowe’s home improvement store. Lowes’s has an extensive inventory of building supplies‚ home improvement products‚ as well as appliances. However‚ just because a store is fun to shop at does not indicate that it would be a good investment. Therefore‚ even though a head to head price comparison on products purchased at Lowe’s was less expensive than Home Depot‚ I would not invest in Lowe’s because home depot is in the same

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    Strengths • Home Depot is the world’s largest home retailer. The fourth largest retailer in the U.S. and the fifth largest retailer in the world. • Home Depot ranks #37 on Forbe’s “ World’s Most Valuable Brands” list. • Offering the largest selection of home products‚ Home Depot can cater to three distinct target audiences‚ do-it-yourselfers‚ do-it-for-me consumers and professional customers. • The company has alliances with many exclusive brands giving them a competitive advantage. • Home Depot is ahead

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    HOME DEPOT‚ INC. IN THE NEW MILLENNIUM Question 1: Estimation of intrinsic value of Home Depot’s stock as of Feb 1‚ 2001 To simplify the question‚ let’s Supppose ROE of Home Depot Inc would be constant during the following years as 20%: β=1.09 Re=Rf+β(ROE-Rf)=5.99%+1.09*6.5%=12.97% By doing this we assume: the Market risk premium during 2001 would be 6.4%. Acctually‚ according to the lecturer‚ the risk premium during year 1998-2008 should be within the range of 4% to 8%. Therefore the

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    The founders of The Home Depot had a vision‚ back when they opened the first store in Atlanta‚ Georgia in 1976: "a vision of warehouse stores filled with a wide assortment of products at the lowest prices with trained associates giving absolutely the best customer service in the industry." (Reingold‚ Jennifer. 2008) Today‚ that vision is still the guiding force driving the company’s philosophy. The Company’s Mission Statement reflect the Company’s strong business focus and core corporate values‚

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    classmates‚ the mass media‚ and the President. Unfortunately‚ all that is discussed are the negative notes of how much money one lost in the stock market‚ how homes no longer have the equity it once had‚ and how some lost a home because of having the current status of consulting and being in between jobs. Because Home Depot is the leading supplier of home improvement building materials and related tools and supplies‚ the economy has greatly affected the company’s revenue and generating lower profits. However

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    Home Depot vs. Lowe’s Retail Home Improvement Financial Analysis Background Introduction The home improvement sector of the economy is large with two major players in the industry and with many smaller local and regional competitors. These two major competitors are Home Depot and Lowe’s. These two companies account for over $110 billion in total sales each year. Even though sales have gone down over the past few years due to the downturn in the economy they have not gone down nearly

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    E-Marketing Plan: Home Depot

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    | Final e-Marketing Plan | Home Depot | | Asheenita S. King | 3/2/2013 | | Table of Contents I. Executive Summary (Assignment 8.2) For most people‚ their home is the biggest financial and emotional investment they make. Before computer technology was as advanced as it is today people had to rely on the Yellow pages or the suggestion/advice of strangers‚ neighbors‚ friends‚ and/or family members if they wanted the perfect tool to the job themselves or to find the right

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    of 2007 has not looked to well for Home Depot. The company has seen a 3% decline in revenues and that resulted in a 21% decrease in earning as compared to the last half of 2006. The prudence concept is the accounting concept that best describes the situation that Home Depot is currently facing. The prudence concept is an approach that does not report revenues until they have been realized or very certain to be realized (Edmonds‚ Tsay‚ & Olds‚ 2011). Home depot 3% decline in revenues in the first

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    It’s the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carry out the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers. The promotional activity of the company‚ which famous as Less Price than others as it says ‘Nobody Sells Cheaper and Better!’ is made its place in minds of customer. As the competition is becoming

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