Introduction: The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering‚ and is often synonymous with the four Ps: price‚ product‚ promotion‚ and place; in service marketing‚ however‚ the four Ps have been expanded to the Seven Ps or Eight Ps to address the different nature of services. Definition: The definition that many marketers learn as they start out in the industry is:
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Marketing Case: Office depot The case that we are going to talk about today is about how office depot manages customer care & services. In the article we had to read they took an example of a couple‚ Steve and Dana. Dana experienced a dreadful delivery and therefore Steve‚ a marketing professor who heard the story from Dana and had just done a presentation about how important customer service is‚ decided to phone office depots customer service to see how they would handle his complaint. Steve had
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Parnell (2014) defines corporate strategy as “the basic thrust of the firm‚ or the direction that managers would like to lead the firm”. For Home Depot‚ the corporate strategy is growth. Since its inception in Atlanta‚ Georgia in 1978‚ Home Depot has continuously endeavored to be the principal‚ most profitable supplier of home building supplies in the industry. Home Depot is currently the biggest player in the home improvement retail industry in the United States and their plan is to remain in that
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professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice‚ which provides a service. • Using these two organisations‚ you must describe the promotional mix they use to communicate information about their products or services to their customers. • You should include a description of the promotional methods they use. • Include pictures and examples
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A design of the promotional gift Good morning‚ ladies and gentlemen. I’m Jackie Lee‚ designer of a company. Thank you for giving me an opportunity to participate in this competition to introduce my promotional gift design. The goal of my presentation is to introduce my promotional gift design‚ silicone watch‚ which is for my company. Firstly‚ I will introduce my company background and the reason of why I have a qualification to participate of this competition. Next‚ I would like to talk about why
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Unit 9 – P1 The promotional mix for Cadbury Crème Egg Cadbury crème egg sponsored the London 2012 Olympic Games. They promoted their products with promotions such as an egg with yolk could give you the chance to win £1000. Cadburys crème eggs advertise their products on TV‚ in magazines and also on the radio. The target audience for Cadburys crème egg is teenagers from the ages of 13 – 19. Cadburys crème eggs use teenagers in their television advertisements to like it with their target
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businesses might have good products and a wide product range‚ or sold at attractive prices. The company’s at hand would still have to generate sales and profits the benefits would have to be communicated to the consumers through promotion. The promotional mix consists of a blend of personal selling‚ sales promotion and advertising‚ public relation tools. Promotion Element Advantages Disadvantages Sales Promotion -good for building awareness with the consumer -effective at reaching a wide audience
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Digital Green catalyses a quiet revolution in India Farmers are improving crop yields‚ using new technologies besides learning video-making skills - thanks to Digital Green which is catalyzing a quiet revolution in the little hamlets of India. Its founder‚ Rikin Gandhi‚ has been named as a top young innovator by the Massachusetts Institute of Technology (MIT). Delhi-based Digital Green focuses on educating farmers about farming techniques through locally produced videos in which local cultivators
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some loyal customers had been put off by this campaign. The company has been facing many controversial shock tactic advertisements‚ which lead the president of the company to realized that it is now the moment to come up with new marketing strategies. By investing in new marketing campaigns‚ the company can try to gain its brand name and it loyal customers that were lost from its unconventional advertising. Company Profile Benetton Group
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As three of America’s leading retailers‚ Home Depot‚ Nordstrom‚ and Cold Water Creek‚ are responsible for over $80 billion in annual sales. Retail industry analysts look for commonalities in inventory management reporting in order to track company’s ability to move inventory and maximize pricing strategies and avoid having to discount obsolescent inventory thus affecting profit. Through analysis of a company’s inventory management ratio‚ outside investors and inside management can track the number
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