Tourism: Principles‚ Practices‚ Philosophies Part Five: Essentials of Tourism Research and Marketing Learning Objectives • Become familiar with the marketing mix and be able to formulate the best mix for a particular travel product. • Appreciate the importance of the relationship between the marketing concept and product planning and development. • Understand the vital relationship between pricing and marketing. • Know about distribution systems and how this marketing principle can best be applied
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and Haagen-Dazs ice cream. These are two rival brands at the top end of the market. I decided to write about ice cream because it is very popular and there is lots of information available about them. They also both have good marketing and promotional strategies. I chose to write about Haagen-Dazs‚ as it is the best known ice cream. It is the number one super premium ice cream with 43 % of the market share. It is quite expensive as it is about £5 for a carton on the ice cream but it is very nice
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Advertising and promotional tools The basic idea behind the marketing concept is that you make what you can sell. Even a good product that satisfies a need has to be made known to its target customers. During the introduction and growth stages of the standard product life cycle‚ the producer has to develop brand awareness‚ inform potential customers about its existence and features. According to the well-known “four ps” formulations of the marketing mix (product‚ price‚ place‚ promotion)‚ this
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TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM Volume 6‚ Number 2‚ Autumn 2011‚ pp. 139-158 UDC: 338.48+640(050) ECONOMIC POTENTIAL OF TOURISM: A CASE STUDY OF AGRA Surabhi Srivastava University of Lucknow Tourism in its broadest generic sense can do more to develop understanding among the people‚ provide jobs‚ create foreign exchange and raise living standards than any other economic force. India is world famous for the city of Taj -Agra. There are a number of other tourists
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HOW TOURISM CAN CONTRIBUTE TO SOCIO-CULTURAL CONSERVATION Negative socio-cultural impacts from tourism How tourism can contribute to socio-cultural development Tourism can contribute to positive developments‚ not just negative impacts. It has the potential to promote social development through employment creation‚ income redistribution and poverty alleviation. Other potential positive impacts of tourism include: Tourism as a force for peace Traveling brings people into contact with each other and
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Tourism is an activity that is critical to the economic and social development. By World Tourism Organization (World Tourism Organization) has predicted that by the year 2563 will have a number of international tourists to 1‚600 million of the estimated growth rate of tourism in developing countries. Expected to increase approximately 4 percent per year‚ particularly the industrialized countries have a rate increase of about 2.5 percent per year‚ the study found. Tourists with travel in most foreign
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Tourism Tourism is travel for recreational‚ leisure‚ or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes" Tourism has become a popular global leisure activity. In 2011‚ there were over 983 million international tourist arrivals worldwide‚ representing a growth of 4.6% when compared to US$ 940 billion in 2010.[2][3] International
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IN PRESS Tourism Management 27 (2006) 1373–1385 www.elsevier.com/locate/tourman The role of community involvement and number/type of visitors on tourism impacts: A controlled comparison of Annapurna‚ Nepal and Northwest Yunnan‚ China$ Gyan P. Nyaupanea‚Â Duarte B. Moraisb‚ Lorraine Dowlerc a Tourism Development and Management‚ School of Community Resources and Development‚ Arizona State University‚ P.O. Box 874703‚ Tempe‚ AZ 85287‚ USA b Recreation‚ Park‚ and Tourism Management‚
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budget and‚ within that‚ the marketing budget. Advertising is a part of the sales and marketing effort. Money spent on advertising can also be seen as an investment in building up the business. In order to keep the advertising budget in line with promotional and marketing goals‚ a business owner should start by answering several important questions: 1. Who is the target consumer? Who is interested in purchasing the product or service‚ and what are the specific demographics of this consumer (age‚
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Introduction: Tourism means the principle of traveling for pleasure. Many people are in the habit of traveling over different countries in order to see the places of their respective interests like the structures of sculptural beauty‚ attractive spots of nature and so on. So‚ we find a lot of foreign tourists in different countries. The travels of the foreign tourist bring a lot of money to the countries where they travel. Hence‚ tourism has become a source of income for the countries to which
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