IGNOU4Ublog.com TS-1: FOUNDATION COURSE IN TOURISM (TUTOR MARKED ASSIGNMENT) Course Code: TS-1 /Programme: BTS / Assignment Code: TS-1/TMA/2012-13 ------------------------------------------------- Total Marks: 100 PART-I 1. What are the threats and obstacles to tourism in India? (Marks:25) Answer: Tourism industry is one of the booming industries that bring in knowledge‚ social development and economic growth. “Incredible India” a tourism campaign by the Indian government and the information
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Attention (I want to read on) Interest (this is relevant to me and my company) Desire (this is potentially beneficial and I want to pursue this opportunity) Action (when I’m called I’ll talk/make an appointment/delegate action) Promotional Letter‚ Catalog Sales Dear The Chambers Catalog came into existance in 1979 and in four short years has become one of the most successful catalogs on the market. For
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Marketing Research and Promotional messages Marketing messages are a key component to attracting attention and lead the targeted consumer through the sales cycle and to purchase (Consumer Behavior and Targeting Audience). When a company is looking to create a marketing communication message it is important to understand the type of consumer they are marketing towards. The company needs to look at the type of consumer they are targeting then analyze their needs‚ perceptions and attitudes. These
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school | Economics of Tourism | Research Work | | Hassan Rafique | 11/30/2011 | An insight to the economic potential of Pakistan in terms of tourism | Table of Contents A General Abstract…………………………………………………….. 3 Heritage Tourism………………………………………………………. 4 Religious/ Spiritual or Pilgrimage Tourism………………………….. 4 Cultural Tourism……………………………………………………….. 4 Adventure or Eco Tourism……………………………………………. 4 Wildlife Tourism………………………………………………………… 5 Sports Tourism…………………………………………………………
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native sites. Today‚ tourism is an effort to diversify and help boost the economy. So promoting tourism in Malaysia is really important! As I’ve mentioned before‚ the Malaysian government is definitely putting in effort to diversify the economy with hopes that Malaysia’s economy will be less dependent on exports. As a result‚ tourism has become a source of income from foreign exchange which helps boost the country’s economy. Hence‚ it is absolutely important to promote tourism in Malaysia. Promoting
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Progress and development of information and communication technologies in hospitality Crystal Ip‚ Rosanna Leung and Rob Law School of Hotel & Tourism Management‚ The Hong Kong Polytechnic University‚ Hong Kong Abstract Purpose – In order to enhance operational efficiency‚ improve service quality and reduce costs‚ practitioners in the hospitality industry have widely adopted and implemented information and communication technologies (ICTs) in their businesses. Understanding what has been done and
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Report 1. Introduction When focusing on maintaining a workforce within the tourism and hospitality industry‚ it is essential to identify the key concepts that motivate workers. Division of labour is part of every organisation; therefore the formation of groups is important in increasing work performance. It is not always easy to manage the creative and innovative aspects of team work‚ where individuals ideally need to share the values‚ characteristic and interests of the other
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[pic] Marketing Strategy and Performance of Tourism Industries in Nepal 1. Concept Nepal is a small land-locked county‚ surrounded by the Tibetan region of China on the north and India on the rest‚ with a total population of 28.6 million in 2009 (World Development Indicators Data Base‚ January 2010)‚ but is one of the growing tourism destinations in Asia. The number of foreign tourists increased greatly from a mere 6179 in 1962 to 176‚634 in 1984‚ 491‚504 in 1999‚ 361‚237 in 2001‚ and 385
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Tanaka Business School Imperial College London An Insight into Malaysia’s Medical Tourism Industry from a New Entrant Perspective by Mr. Bhavin J. Shah A report submitted in partial fulfillment of the requirements for the MBA degree and Diploma of Imperial College London September 2008 SYNOPSIS The overarching objective of this project is to provide an insight into Malaysia’s medical tourism industry. The study conducted offers assistance to a new upcoming hospital in Malaysia to
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TITLE PAGE “A COMPARATIVE ANALYSIS ON THE COMPETITIVE STRATEGIES OF TELECOM INDUSTRY WITH A SPECIAL FOCUS TO AIRTEL” CONTENTS |CHAPTER |PARTICULARS |PAGE NO. | |1. |EXECUTIVE SUMMARY |7 | |2.
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