innovative promotional strategies to expand the demand of your product and to earn more consumers. It is one of the main things a business or a company must do to keep on working. There are 3 different ways to promote a product: to show information to consumers as well as others; to increase the demand; and change the product. Any use of those three is called the promotional strategy. Considering that competition in the business field is continuously growing‚ implementing efficient strategies through
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appreciation is our reward. TABLE OF CONTENTS Page no. 1 Executive Summary * Potential Market * Competitive Strategy * Product * Pricing Strategy * Promotion * The Management Team 2 Business Description * Assurance for Return 3 Marketing Strategy 4 Competitive Analyzes * Insight Understanding 5 Design and Development Plan * Prodcut * Market * Organization Training and Development
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Issues in the Malaysia Tourism Industry Malaysia tourism obtained the fast development as a result of it own superiorities in natural and cultural travel resources as well as government’s vigorously support. It has become the country’s second biggest source of foreign exchange and the third largest economy sector. But under this excellent prospect‚ we instead should have a more sober understanding to the tourism’s vulnerability and the issues in the Malaysia travel industry to continue developing
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Bachelor thesis in Business Administration Business Administration‚ basic level-300‚ 15 ESTC-points Supervisor: Angelina Sundström Västerås‚ 2010-06-04 Customer Relationship in Tourism Industry --- A case study of Swedish travel agency Group 2546: Yanfei Yan Jie Yang Abstract Title: Customer Relationship in Tourism Industry – A case study on a Swedish Seminar date: 4th of June‚ 2010 Level: Bachelor thesis in Business Administration‚ Basic level 300‚ 15 ECTS Authors: Yanfei Yan‚ Jie Yang Supervisor:
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------------------------------------------------- Structure and organization[edit] The tourism industry is based on many different components and interrelated parts. For example‚ transport‚ accommodation‚ attractions‚ activities‚ marketing and government regulation. Many businesses span more than one sector and the impacts in one part of the tourism industry have significant implications for other sectors. The tourism industry includes: 1. those sectors which enable the tourist to travel to and from the
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TRAVEL AND TOURISM 1.1Tourist arrivals through the years Over the years Sri Lanka has been a tourist attraction. The tourism industry in Sri Lanka has gone through an up and down road mostly due to the instability of the country. The graph below shows these fluctuations. Source: Annual Statistical Report of Sri Lanka Tourism-2007 & Sri Lanka Tourism Development Authority. The above graph shows how much Sri Lanka’s tourism industry has declined considering that the world tourism rate has
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Environmental Implications of the Tourism Industry Terry Davies Sarah Cahill Discussion Paper 00-14 March 2000 Resources for the Future 1616 P Street‚ NW Washington‚ DC 20036 Telephone 202-328-5000 Fax 202-939-3460 Internet: http://www.rff.org © 2000 Resources for the Future. All rights reserved. No portion of this paper may be reproduced without permission of the authors. Discussion papers are research materials circulated by their authors for purposes of information and discussion. They
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THE DEVELOPMENT OF THAILAND TOURISM INDUSTRY (1487 words) Teacher: Nguyen Tien Dung Student: Trinh Lan Huong Class: 1D-11 Course: EAP Writing Date: May 8‚ 2012 TABLE OF CONTENTS Abstract……………………………………………………………………………… ii 1. Introduction ……………………………………………………………………..1 2. Discussion of findings …………………………………………………………...1 2.1. The developmental process of tourism industry in Thailand ……….1 2.2. The reasons for the development of tourism in Thailand ………….....2 3.
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Promotional and Advertising Strategies: Toyota and Ford BUS 508 - Contemporary Business December 7‚ 2014 Introduction Advertising is paid non-personal communication usually targeted at large numbers of potential buyers. Promotional strategy is another marketing mix element that effectively blends advertising‚ personal selling‚ sales promotion and public relations to achieve its goals of informing‚ persuading‚ and influencing purchase decisions (Boone‚ 2013). Both of these actions are needed
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IT in travel ROLE OF IT IN TRAVEL AND TOURISM INDUSTRY GROUP - BK Rajnikant Patel - 111 Dr. Sushant Patel - 112 Rachita Patnaik - 113 Yashasvi Patravali - 114 Navjot Singh - 115 Preview IT has touched every aspect of commerce and turned those industries into gold mines. Travel & tourism industry is also one of those which IT has not spared. And how it has brought about transformation and revolution will be seen in the due course of the presentation. Let
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