Questionnaire Name : Age : 18-30 ο 30-40 ο Above 40 ο Profession : Income : 3000-5000 ο 5000-7500 ο 7500-10000 ο 10000-15000 ο Above 15000 ο 1. Have you heard about the brand Grasim/Grasim Suiting? Yes ο No ο 2. Have you ever seen the Advertisement of Grasim ? Yes ο No ο 3. Where did you saw the Advertisement On T.V. ο In Magazine ο Hoarding ο Others ο 4. Does it provides the sufficient information about the product you needed ? Yes ο No ο Partially ο 5. Can you recall the content
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| Promotion Strategy: Costco Wholesale | | Introduction and Competitive Landscape Our general findings about Costco are that it is an all-around great‚ moneymaking‚ expanding company. To start off‚ Costco is a membership warehouse that offers its customers low prices on exclusive‚ private-label products in a wide assortment of merchandise categories that generate high sales volumes and quick inventory turnover. A combination of this turnover‚ resourceful distribution‚ merchandise with
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The final target customer to McDonald’s is a teenager. McDonald’s is a place where teenagers can “hang out” and enjoy food on a budget. Burger King Corporation‚ Subway‚ Starbucks‚ Wendy’s/Arby’s Group‚ and YUM Foods (owners of Taco Bell‚ Pizza Hut‚ KFC‚ Long John Silvers‚ and A&W‚ among others) are their top competitors. Current Strategic Situation: The McDonald’s Corporation is the most established and well-renowned fast-food restaurant in the world. There are over 34‚000 McDonald’s locations
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PRICING STRATEGIES Global pricing is one of the most critical and complex issues that McDonald’s faces since price is the only marketing mix instruments that create revenues while all other elements entail costs. A multinational company such as McDonald’s also faces the challenges of how to coordinate their pricing across different countries because of the fact that a company’s global pricing policy may make or break its overseas expansion efforts. In this case‚ McDonald’s is using Value-Pricing
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to a McDonald ’s corporate press release: "i ’m lovin ’ it is a key part of McDonald ’s business strategy to connect with customers in highly relevant‚ culturally significant ways around the world." Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort to show that McDonald ’s is "down" with their customers‚ they bought off a few rap artists to pose with this goofy white guy and their dumbass mascot: [pic] [pic] Introduction McDonald as being
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Case: McDonald’s and KFC: Recipes for Success in China 1. Assess KFC’s strategy in China? What should KFC do next? KFC’s strategy in China firstly aimed to be the first leader in foreign quick –service restaurant. KFC differentiated itself from other local Chinese fast food restaurants by not only providing normal standard KFC foods but also offering customers with high quality service with different concept and ambiance. Moreover‚ KFC adapted itself in the foods variety to match with customer
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McDonalds vs. Kentucky fried chicken (KFC) Introduction Started Out as a small drive through in 1948 by two brothers Dick and Mac McDonald. McDonalds expanded its operations to countries outside the U.S.A (119 Countries and Over 33000 outlets. In addition McDonald opens a new restaurant in every three hours Total Quality Management in McDonalds Total Quality Management is an enhancement to the traditional way of doing business. It is a proven technique to survival in the world class competition
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McDonalds Case Analysis Business Policy /BUSN412 BUSN412 Laurel Campbell 1/23/2010 CASE ANALYSIS: MCDONALDS CORPORATION COMPANY NAME: McDonalds Corporation WEBSITE: www.mcdonalds.com INDUSTRY: Fast Food COMPANY BACKGROUND: HISTORY: McDonalds has been well known since 1940 as the standard for ultra convenient family friendly meals. According to the company’s website‚ the fist restaurant opened in San Bernardino‚ California as a barbeque restaurant but eight years later
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Global Expansion of McDonalds Many American corporations have attempted to expand their business globally. Some of these corporations have succeeded‚ but some have also failed because they have encountered different cultural barriers and differences that made it hard for these corporations to succeed. One of those multinational corporations that have encountered a few cultural barriers as they began global expansion was none other than McDonald’s. Though McDonald’s has encountered
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Description of KFC Kentucky Fried Chicken‚ which is widely referred to as KFC‚ is a fast food restaurant from America that is specialised in fried chicken [1]. It was founded by Colonel Harland Sanders‚ an entrepreneur who started his business by selling fried chicken from his restaurant on the roadside in Kentucky in 1930 when he took over a Shell Garage. He was born in 1890 outside Indiana near Kentucky [2] and died in 1980‚ 10 years after he sold the company to a food and drinks corporation [4]
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