Sales Promotions on Consumer Buying Behavior in Branded Apparels in India. Abstract INTRODUCTION Basically‚ promotion is first introduced in the 4Ps of marketing. The four Ps represents the marketing mix (Product‚ Price‚ Place & Promotion) and the promotional mix is the important term used to explain the set of tools of the business. This is applied to achieve benefit of its products and services from its consumer and the followings are (Advertising‚ Public relation‚ Direct marketing‚ Personal selling
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marketer’s choosing a segment or segments to which to communicate the promotional message. There are three different targeting strategies that a tourism marketer can implement. The tourism marketer must make the important decision as to whether he or she wishes to use an undifferentiated‚ concentrated‚ or differentiated targeting strategy (Table 5.1). Strategy Description Example Undifferentiated Sending the same promotional message to everyone Promoting the city as a historic destination by placing
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FACT BOOK Leading Brands (Soap) Marketing Strategies and Programs Competitor 1 Competitor 2 Blue Lantern Company Background My phone MY SOLID TECHNOLOGIES & DEVICES CORP. 2000 SOLID CITY. KM 16 EAST SERVICE RD BICUTAN‚ PARANAQUE CITY‚ 1700 PHILIPPINES Nature of business Rank in the industry & 2012 sales Popular brands marketed in the Philippines Agua Boundless‚ vast‚ and dynamic—these are the qualities of water (agua)‚ an element vital in life. MyPhone’s Agua line brings a wave
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Chapter 1 THE PROBLEM AND REVIEW OF RELATED LITERATURE Introduction Tea‚ however has been a beverage in China as early as 10th century BC. Many nations throughout history have savored it and some of them are China‚ Japan‚ Korea‚ Vietnam‚ Greece‚ India‚ Iran and Turkey. Also‚ aside from being considered as a run of the mill drink‚ tea presents supposed health benefits. Some authorities say that drinking tea allegedly helps in preventing cancer. Of course‚ there are detractors who say that drinking
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Student Number: Module: Sales and Marketing for Tourism‚ Hospitality and Leisure Assignment: Company Report and Promotional Plan Tutor: Catherine Bedwei-Majdoub Module code: TH50040E Intended: Managing Director Contents Page 1. INTRODUCTION 1.1 Industry 1.2 Sector 1.3 Company Overview 2. MARKETING MIX 2.1 Product 2.2 Price 2.3 Place 2.4 Promotion 3. SWOT – Internal & External Analysis 3.1 Strengths 3.2 Weaknesses 3.3 Opportunities 3.4 Threats 4. PEST
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UK Introduction: Junior marketing director was asked by senior marketing director to write a report on marketing strategies of Kia marketing corporation in UK. The purpose of this report was to define how promotional strategies especially sports sponsorship help Kia to achieve its promotional objectives. For this purpose an article titled "using sports sponsorship to engage with consumers" was analyzed. This report had to be submitted by the end of September‚ 2012. Findings: In today’s highly
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Mary Kay Inc December 2005 List of Contents and Tables 1. INTRODUCTION 1 1.1 Key Facts 1 Summary 1 Mary Kay Inc: Key Facts 1 2. CORPORATE OVERVIEW 1 2.1 Financial Performance 1 Table 1 Mary Kay Inc.: Financial Summary 2000-2004 1 2.2 Geographic Coverage 2 Table 2 Mary Kay Inc.: Sales by Region 2000-2004 2 2.3 Business Focus 3 Table 3 Mary Kay Inc.: Sales by Division 2000-2004 3 Chart 1 Mary Kay Inc.: % Sales by Division 2004 3 3. STRATEGIC OVERVIEW 3 3.1 Operational Strategies
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distribute LUX in massive bulks amounting to around ten million pieces. It undertakes the largest promotional activities in the beauty soap industry. The beauty soap industry has a few major producers of which Unilever holds market share of slightly less than 50%. Other competing brands like Tibbet‚ Aromatic and Keya have started to have a strong consumer base‚ but LUX.s product features distribution and promotional activities have created high brand loyalty for which it is still the
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Although the role of a company manager is to drive his business to success‚ he cannot do it without measuring the impact of his business activity on society as a whole. The role of a business and especially of company managers is to develop products that improve consumers’ lives while making sure that their business runs effectively towards reaching the objectives that they have been set. It is also to create good working conditions for the workers‚ good relationships with the various stakeholders
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launched with full scale production and marketing programe. The product is completely new and thus grows really slowly and needs extreme penetration in the market. Characteristics of this stage are:- Low and low sales High product price High promotional expenses Low profits and even loses Narrow product line Lack of knowledge After the acceptance in the market the sales begin to rise. Profits starts rising ‚ and effective distribution‚ advertising‚ promotion and publicity are the key factors
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