Brainstorming is a group creativity technique by which a group tries to find a solution for a specific problem by gathering a list of ideas spontaneously contributed by its members. The term was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination. In the book‚ Osborn not only proposed the brainstorming method but also established effective rules for hosting brainstorming sessions. Brainstorming has become a popular group technique and has aroused attention in academia. Multiple
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e-Promotional strategies in the selected Retail Outlets_____________ e-PROMOTIONAL STRATEGIES IN SELECT RETAIL OUTLETS IN BANGALORE A DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY BY Gaurav Sharma (Reg no: 05XQCM6025) Under the guidance and supervision Of Dr. K.V.Prabhakar Senior Professor M P Birla Institute of Management Bangalore M P BIRLA INSTITUTE OF MANAGEMENT (Associate Bharatiya Vidya Bhavan) BANGALORE MAY 2007
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IMMUNOCHEMICAL TECHNIQUES: Immunochemistry is an advanced area of immunology. It deals with the chemical components and chemistry (chemical reactions) of immunological phenomena that is of antibody and antigen. Immunochemical methods are processes utilizing the highly specific affinity of an antibody for its antigen. It detects the distribution of a given protein or antigen in tissues or cells. The methods used for the immunochemical analysis are called Immunochemical techniques. Characteristics/Advantages
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SCALING TECHNIQUES Learning Objectives Concept of Measurement and Scaling Different Scales in Measurement and their properties Introduction of different type of scaling Techniques Comparative ‚ non comparative Continuous ‚Special Rating scales Mathematically derived scales How to Choose a scale Concepts Why do we do scaling? The most common reason for doing scaling is for scoring purposes. When a participant gives their responses to a set of items‚ we often would like
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images from movies‚ television‚ magazines seduce these targeted consumers to buy products to enhance or improve the perception of their personal image. Another influencer is peers pressure to look a certain way based on society’s acceptable standard of how white teeth should be and what a great smile should look like. Communication Message The marketing communication is targets a cognitive response. The product communicates the feeling of wanting to look your best or suggest that whitening
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Projective techniques in market research: valueless subjectivity or insightful reality? A look at the evidence for the usefulness‚ reliability and validity of projective techniques in market research Clive Boddy Middlesex University Business School Projective techniques are often used in market research to help uncover findings in areas where those researched are thought to be reluctant or unable to expose their thoughts and feelings via more straightforward questioning techniques. However‚
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forefront of innovation‚ it must develop ways of making that strategy work. Being innovative does not just involve using the expertise of market researchers‚ scientists and product developers to create new products. It also involves using the capabilities of everyone within an organization to generate the processes that help the new product to reach the market quickly and efficiently. It is after all people who innovate and not companies‚ and they need the right environment‚ which provides both support and
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Glittering Generalities: Glittering generalities was one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. It also occurs very often in politics and political propaganda. Glittering generalities are words that have different positive meaning for individual subjects‚ but are linked to highly valued concepts. When these words are used‚ they demand approval without thinking‚ simply because such an important concept is involved. For example‚ when a
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The core product The product Samowar intends to provide is basically the Russian food. The food will be freshly made to order with guaranteed authenticity. Customer’s needs will be more than satisfied as they will come to Samowar seeking a meal for their hunger. It will certainly meet their natural need for food whilst going above and beyond for taste. To ensure the taste is up to standards‚ Taikow will be working in the kitchen himself along with a very experience team of hand-picked kitchen staff
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Motivation techniques of ACI Ltd... In Bangladesh perspective to motivate the employees one can use the techniques stated and explained by the social researchers. Motivating staff by training‚ self motivation‚ recognition‚ awards‚ incentives‚ incentive programs‚ employee satisfaction‚ employee reward programs‚ team building‚ employee recognition programs which will ultimately increase employee productivity. ACI Ltd. applies some motivational technique to motivate their employees. These techniques are
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