adaptations of other technologies to the Internet. In large networks there might be multiple paths linking sender and receiver. Information may be switched as it travels through various communication channels. There are three typical switching techniques available for digital traffic. * Circuit Switching * Message Switching * Packet Switching Circuit switching is a
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Promotional and Advertising Strategies: Toyota and Ford BUS 508 - Contemporary Business December 7‚ 2014 Introduction Advertising is paid non-personal communication usually targeted at large numbers of potential buyers. Promotional strategy is another marketing mix element that effectively blends advertising‚ personal selling‚ sales promotion and public relations to achieve its goals of informing‚ persuading‚ and influencing purchase decisions (Boone‚ 2013). Both of these actions are needed
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Sales Promotion Techniq Axia College of University of Phoenix Sales Promotion Techniques Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward‚ marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g.‚ lower purchase price‚ money back) or the inclusion of additional value-added material
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understand by the term market planning and its role in marketing of good and services? (b) Discuss the various elements of marketing mix both in case of product and services and their complementary role in effectively marketing the firms offerings. 2. (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice. (b) What is Marketing Research
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3 planning techniques adopted for planning the business strategy are: Boston Consultancy Group Matrix. According to the BCG matrix‚ companies’ business units can be categorized into 4 categories. These categories are based on the amalgamations of market share and market growth relative to the biggest competitor. Based on BCG matrix‚ it is very good for the company when its products have large market share or the product’s market is growing very fast. The Boston Consulting Group Portfolio Matrix
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CLASSIFICATIONS OF PRODUCT INTRODUCTION: The influx of wide ranges of consumable into the Nigerian market has provided a corresponding wide range of choice to the consumers. The competitive nature of the market place has therefore become a significant factor that producers can only ignore to their own peril. The purchasing power of the consumers is also affected by the economy of the Nation. It is as a result of the se factors that manufacturers must of necessity
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Questioning techniques Questioning techniques are the skills to help a person get information from another person or a group of people‚ these formulas will give you the directions and paths appropriate to use depending on how much information you want from the answer. They can influence the outcome of the answer‚ you can ask a question intending to get a long or short answer‚ can avoid the explanations this way you would be just cutting long stories short. Through questioning you can make a
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Analytical techniques Introduction * The analysis technique chosen is gas chromatography‚ I’m going to talk about it and I am elected chromatography studies to identify and quantify known materials do. * The principles of gas chromatography * The functions of gas chromatography * Theories of instruments and techniques etc. PRINCIPLES Gas chromatography (GC) was first demonstrated for analysis of liquid in the classic paper by james and martin (1952). It was quickly recognised
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Sales Promotion Techniques 1 Marketing firms use sales promotions every day‚ but different companies use different techniques. According to Axia College Week Seven Supplement (2008)‚ advertising and marketing have been with us for a very long time. In fact‚ in ancient Greece and Rome‚ advertising was etched on stone tablets and walls (Axia pg 407 chapt 13). As times change‚ advertising techniques also change. Sales promotions have evolved into the following classifications: discounts and deals‚
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EXTERNAL STUDIES SCHOOL OF CONTINUING AND DISTANCE EDUCATION DEPARTMENT OF EXTRA-MURAL STUDIES. LDP603: RESEARCH METHODS GROUP ASSIGNMENT GROUP 5 QUESTION: DISCUSS THE VARIOUS PROBABILITY AND NON-PROBABILITY SAMPLING TECHNIQUES USED IN RESEARCH. GROUP 5 (A) MEMBERS |S/NO |SURNAME |OTHER NAMES |REG. NO |SIGNATURE | | |GICHOHI |BENARD
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