Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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StoneTools A stone tool is‚ in the most general sense‚ any tool made either partially or entirely out of stone. Although stone tool-dependent societies and cultures still exist today‚ most stone tools are associated with prehistoric‚ particularly Stone Age cultures that have become extinct. Archaeologists often study such prehistoric societies‚ and refer to the study of stone tools as lithic analysis. Stone has been used to make a wide variety of different tools throughout history‚ including arrow
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Management and Planning Tools MANAGEMENT AND PLANNING TOOLS WHY ‚WHY AFFINITY DIAGRAM INTERRELATIONSHIP DIAGRAM PRIORITIZATION MATRICES NOMINAL GROUP TECHNIQUE FORCED FIELD ANALYSIS TREE DIAGRAM PROCESS DECISION PROGRAM CHART MATRIX DIAGRAM ACTIVITY NETWORK DIAGRAM Management & Planning tools While most leaders recognize the value of good planning‚ most lack the experience and methods to do it systematically. As a result‚ group planning efforts are often frustrating‚ generating plans
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Introduction Emirates Airlines started its journey in 1985 with very few resources to carry out its operation but as a result of continuously improving efforts and fast growth‚ Emirates Airlines has been in the sky for more than 24 years. Being the largest carrier in the UAE‚ also extending its hands into KSA the Emirates Airlines has been ranked as the largest carrier in Middle East and was reported in 2008 to be the 7th largest in the world on the basis of International passenger traffic. It has
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carrier for air travelling passengers. Prior to 2006 there were three low cost airlines operating within the country‚ on 15 November 2006 funded by SAA the emerging of Mango airlines took place. Tickets sales for the airline were sold out for almost a month‚ the prices of air tickets were either the same or cheaper than any other mode of transport within the country. This boosted consumer confidence and the other airlines weren’t able to compete with Mango’s reduced prices. Mango’s marketing strategies
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American Airlines: Unsuccessful Firm American Airlines‚ Inc. (AA) is a major airline of the United States and is the world ’s second-largest airline in passenger miles transported‚ passenger fleet size‚ and operating revenues. American Airlines is a subsidiary of the AMR Corporation‚ and was founded in 1930. Distribution: American Airlines is headquartered in Fort Worth‚ Texas‚ and operates an extensive international and domestic network‚ with scheduled flights throughout North America‚ Latin
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criteria‚ the learner is able to: P1 Describe the promotional mix used by two selected organisations for a selected product/service. P2 explain the role of promotion within the marketing mix for a selected product/service. P3 explain the role of advertising agencies in the development of a successful promotional campaign. P4 explain the reasons behind the choice of media in a successful promotional campaign. P5 design a promotional campaign for a given product/ service to meet the
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AVAILABLE CASE TOOLS I. SYSTEM FLOWCHART AND ER-DIAGRAM GENERATION TOOL Name of the tool: SMARTDRAW URL: This Software can be downloaded from: http://www.smartdraw.com. This is a paid software‚ but a 30-day free trial for learning can be downloaded. Requirements to use the tool: PC running Windows 95‚ 98 or NT. The latest versions of Internet Explorer or Netscape Navigator‚ and about 20MB of free space. What the tool does: Smartdraw is a perfect suite for drawing all kinds of diagrams and
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Southwest Airlines: In a Different World”‚ Analyzing Southwest Airlines’ organizations harmony is very challenging. Using the Mckinsey 7S Framework will make this process easier. The Mckinsey 7S Framework is made up of hard elements and soft elements. The hard elements consist of strategy‚ structure‚ and systems. These are elements in the organization that can not be changed easily. The soft elements consist of shared values‚ skills‚ style‚ and staff. These are elements that can be changed
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An airline alliance is an agreement between two or more airlines to cooperate on a substantial level. The three largest alliances are the Star Alliance‚ SkyTeam and Oneworld. Alliances also form between cargo airlines‚ such as that of WOW Alliance‚ SkyTeam Cargo and ANA/UPS Alliance. Alliances provide a network of connectivity and convenience for international passengers and international packages. Benefits and costs Benefits can consist of: An extended and optimized network: this is often
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