"Promotional tools to create airline demand" Essays and Research Papers

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    Pestle Tool

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    ASSIGNMENT ON PESTLE TOOL [pic] BY SACHIN BABAN SHINDE COURSE- MBA (Hospitality Management) STUDENT DATA NUMBER-713520 Tutor – Don Burton ➢ What is the PESTLE tool? PESTLE stands for Political Economic‚ Social‚ Technological‚ Legal and Environmental factors. PESTLE is to find out the businesses current position of any organisation in their external environment. PESTLE can be used as a basis for further planning and strategic management. Kotler (1998) “claims that PEST

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    Aggregate Demand

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    Aggregate Demand AGGREGATE DEMAND (AD‚ for short) = C + I + G + (X-M) • The aggregate demand curve is not focused on a single good or service. The AD curve is focused on overall demand for all final goods & services produced across the entire economy. • Determinants of Aggregate Demand: Although the shape of the AD curve is similar to the shape of a single market demand curve‚ its shape is based on entirely different principles from what we studied in Chapter 3. To elaborate‚

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    Indigo Airlines

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    leadership While the other airlines in the industry purchased rivals‚ flew different models of planes and tried to offer costly services‚ Indigo stuck to single model planes with a reputation of being a no frills airline. Indigo has stuck to operating the world’s largest selling single-aisle aircraft‚ the Airbus A320. This has helped the airlines to not just survive the economic slump in the industry but infact to post profits year-on-year end. Capacity utilization of IndiGo airlines fleet The utilization

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    Singapore Airline

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    Singapore Airlines’ strategy Singapore Airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service‚ and has made a strategic choice of giving priority to profitability over size. The internal organizational practices outlined in this paper‚ such as continuous people development and rigorous service design are key aspects of operationalizing and sustaining this positioning and strategic choice. At the corporate level‚ SIA follows a strategy of

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    Demands of Meetei

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    Speak By : Dr Irengbam Mohendra Singh Demand for Meiteis to be a scheduled tribe A marvellous idea‚ it seems. But is it? Demands for Alternative arrangements by the Tangkhuls‚ and Kukilam by the Kukis seem bright ideas. But are they? Of course not! The Meitei demand is the culmination of what has taken them on an emotional rollercoaster ride from the peak of euphoria of independence to the valley of despair. I do appreciate the separate demands of the Tangkhuls and the Kukis‚ which they

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    Emirates Airlines

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    Emirates Airlines is one of the leading airlines in the industry. It has maintained many sources of competitive advantage in terms of cost and uniqueness which had led to a cost advantage and differentiation advantage. Although cost advantage and differentiation advantage are mutually exclusive‚ Emirates Airlines was able to sustain both. As for the competitive scope‚ the company can have either a broad target or a narrow target. Most probably Emirates Airlines is favouring the broad target because

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    Supply & Demand

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    Supply and Demand The supply and demand process can be somewhat difficult and knowing the fundamental factors on both sides is essential to business success. Focusing on the Chick-fil-A fast food chain‚ there are factors that are a determinant to supply and demand. A technology change‚ the price of substituting goods‚ population changes and consumer preferences all impact business operations. Technology changes within Chick-fil-A restaurants will allow locations to run efficiently and assist

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    Singapore Airlines

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    Introduction Singapore Airlines (SIA) has developed into one of the most respected travel brands around the world. Its mission statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees". Singapore Airlines has grown from a regional airline into one of the world ’s leading carriers. They have a young‚ efficient fleet‚ an educated staff attuned to quality‚

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    Demand Forecasting

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    A PROJECT REPORT ON DEMAND FORECASTING OF RETAIL SUPPLY CHAIN MANAGEMENT USING STATISTICAL ANALYSIS By AVINASH KUMAR SONEE 2005B3A8582G KRISHNA MOHAN YEGAREDDY 2006B3PS704P AT HETERO MED SOLUTIONS LIMITED Madhuranagar‚ Hyderabad A Practice School–II station of [pic] BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE‚ PILANI DECEMBER‚ 2009 A PROJECT REPORT On DEMAND FORECASTING OF RETAIL SUPPLY CHAIN MANAGEMENT USING STATISTICAL ANALYSIS by AVINASH KUMAR SONEE - (M

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    Airlines - 1

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    evaluate the adaptation of the marketing mix (MM) of two airlines with respect to a certain marketing tactic. Therefore‚ Etihad Airways‚ the national carrier of the United Arab Emirates (UAE) and the South African low-cost carrier Mango have been chosen for the comparison. Hence‚ brand positioning and awareness will be appraised as a marketing tactic for both airlines. Secondly‚ this report will compare and evaluate how these two airlines adapt product and promotion as part of the MM in order

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