MECH 4010 Design Project Vertical Axis Wind Turbine Group 2 Jon DeCoste Denise McKay Brian Robinson Shaun Whitehead Stephen Wright Supervisors Dr. Murat Koksal Dr. Larry Hughes Client Department of Mechanical Engineering Dalhousie University December 5‚ 2005 EXECUTIVE SUMMARY With the recent surge in fossil fuels prices‚ demands for cleaner energy sources‚ and government funding incentives‚ wind turbines have become a viable technology for power generation. Currently‚ horizontal
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Korean credit card company Even though HC was late for coming into credit card industries‚ they made a remarkable growth by design management integrating brand identity. Visual integration by design policy According to Borja de Mozota (2003)‚ strong brand identity can be achieved by visual integration. As figure 1 below show‚ HC redesigned their logo and typeface based on the shape‚ ratio and angle of an actual credit card‚ perfectly reflecting HC’s identity (Total Active Media‚ 2004). With strong
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credit cards. If you are among the relatively few who do not own a credit card‚ the chances are good that you have a great deal of difficulty rent a car or reserving a hotel room. So‚ just what are these little plastic cards and how do they work? Let’s start by explaining the basics. What is a Credit Card? The dictionary defines a credit card as ’A card which can be used to obtain cash‚ goods or services up to a stipulated credit limit. The supplier is later paid by the credit card company
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| 2012 | [SHOCKVERTISING] | This project aims to study the concept of controversial advertising along with examples of different ads that have been regarded as controversial. The Ads have been viewed along with brief description of the origin‚ content and the outcome. | Introduction Advertising is any paid form of non-personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. It is regarded as an important tool of marketing and communication since it
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Smart card is one of the greatest achievements in the world of information technology. Similar in size to today ’s plastic payment card‚ the smart card has a microprocessor or memory chip embedded in it that‚ when coupled with a reader‚ has the processing power to serve many different applications. As an access-control device‚ smart cards can be used to access server remotely over the Internet and they can make personal and business data available only to the appropriate users. Smart cards provide
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Italian culture‚ the word “tarantella” evokes images of a frenzied spinning dance traditionally played at weddings. However‚ this popular native dance of Southern Italy has a history and myth spanning several centuries. The dance‚ originally an Italian folk dance of the lower- and middle-classes‚ has been labeled as a dance to cure sickness and as a dance of courtship. In the courtship version of the dance‚ the woman uses rapidity and liveliness to excite the love of her partner. In turn‚ the man tries
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World War II Anti-Japanese Propaganda "The United States of America was suddenly and deliberately attacked by naval and air forces of the Empire of Japan." (Declaration of War Against Japan) These words were said by President Franklin D. Roosevelt in his declaration of war on Japan on December 8‚ 1941. The attack on Pearl Harbor marked the official entry of the United States involvement in World War II and sparked a barrage of anti-Japanese propaganda. From posters to leaflets‚ radio messages
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gov/pmc/articles/PMC2593060/ Lanham act cases http://www.kelleydrye.com/practices/advertising_marketing/lanham_act/42 critics aimed at drug industry for misleading ads http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1124853/ FDA overview: misleading claims in ads http://www.bvsde.paho.org/bvsacd/cd57/gahart.pdf misleading drug ads (ethics in pharmaceutical advertising) http://www.ncbi.nlm.nih.gov/pubmed/8477540 a limit to the advertising misinformation effect on memory http://www.jstor.org/discover/10
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tagline and the ad both call for spreading happiness which results in strong positive branding. * The ad has a catchy jingle. When someone recalls the jingle‚ he /she will instantly recall the coca cola brand as well. * The ad is short and concise‚ providing necessary information about the price of the product and the volume of soft drink found in a standard bottle. * The advertisement asks us to spread happiness to others by sharing a coca cola with them. Thus the ad is successful in
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SCARS THAT WON’T HEAL: THE NEUROBIOLOGY OF CHILD ABUSE By Martin H. Teicher 68 In 1994 Boston police were shocked to discover a malnourished four-year-old locked away in a filthy Roxbury apartment‚ where he lived in dreadfully squalid conditions. Worse‚ the boy’s tiny hands were found to have been horrendously burned. It emerged that his drug-abusing mother had held the child’s hands under a steaming-hot faucet to punish him for eating her boyfriend’s food‚ despite her instructions
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