6) The slogan or the jingle used? Ans: “Bina gas waala body spray”. 7) What techniques are used? Explain the techniques Ans: Brand wagon: The product can be used by maximum consumers as it is reasonable and has great benefits. 8) Did you see any biases or stereotyping? Ans: No 9) What was the most memorable slogan or jingle? Ans: 800 sprays guaranteed. 10) Which was the most effective technique used for the commercial? Ans: Brand wagon. 2nd ad: Vicks cough
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GLOSSARY OF TECHNIQUES USED TO CREATE MEANING Active voice/passive voice Writing that uses the forms of verbs which create a direct relationship between the subject and the object. Active voice is lively and more direct. Eg. ‘We had fun’ is written in the active voice; ‘Fun was had’ is written in the passive voice. Alliteration The repetition of the consonant sounds at the beginnings of words. It is used to produce sound that adds to the atmosphere or mood of the words‚ or perhaps
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Each individual is affected by propaganda‚ one way or the other. Propaganda can sway the public’s view‚ since it can be believed to be accurate if it is from a trusted source. Depending on the way propaganda is used‚ it can have a negative impact on the society. It usually distorts the original meaning to make it sounds more pleasing to its audience. Propaganda can play a major role in an individual’s life. Propaganda has affected my life in many instances than I would think. Usually television
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the chain of consumer band could not be developed. And ever remains as an indispensible tool in the marketing arena (Scammon and Mayer‚ 1995). Various formats of communications are being attempted in the modern times such as personal canvassing‚ advertising through media‚ television‚ e mail and in the web sites to attract the attention of all sorts of consumers both existing and the prospective. The effective marketing communication is evaluated by all sorts of persons such as the external stakeholder
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throughout history in their attempt to eliminate the Jews and others they deemed undesirable and inferior. The Nazi Party utilized many factors to manipulate the Germany people to their ideology‚ including discontent following World War I and widespread propaganda against the Jewish people. After losing World War I‚ the Treaty of Versailles stripped Germany financially and militarily. After representative from Germany signed the Treaty of Versailles‚ Germany lost vast land quantities that were awarded to
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which film has been used for war propaganda by concentrating on post 9/11 war films. I will first offer a look into the history of film propaganda by giving early examples and why film is a useful tool when it comes to propaganda. First I will start by offering the definition of ‘propaganda’: “information‚ ideas‚ or rumours deliberately spread widely to help or harm a person‚ group‚ movement‚ institution‚ nation‚ etc.” (“The Definition of Propaganda”) Propaganda films are used to convince their
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Depression was the catalyst for the growth in Nazi support because Germany had been badly damaged and Germans wanted a strong leader‚ someone such as Hitler. However I feel there were many other reasons why the Nazis support grew as well such as propaganda. There are many reasons why the Great Depression was the catalyst for the growth of Nazi support. One of the most important reasons was that it weakened Germany as a nation. Germany was particularly badly affected. American bankers and businessman
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necessary‚ or not even happening at all. He ruled Germany with an iron fist‚ using brutal force on whoever made the mistake of trying to retaliate against him‚ and would later cause the death of over 40 million people. Hitler used tactics such as propaganda and speeches to persuade his country that Jews were the root of all evil. He went to the extreme to eliminate anyone who was not of the “Aryan” race‚ and stopped at nothing to brainwash his people to go along with him. It is not certain why Hitler
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use of celebrities with whom consumers identify. | D | Relevance can be viewed in terms of the degree to which an advertisement provides information or an image that is pertinent to the brand. | E | The use of visual images and other execution techniques that capturetheir interest and attention of the consumers help in increasing brand-to-consumer relevance. | 10) Which of the following statements is true about the relevance of ads? A | Ad-to-consumer relevance refers to situations where theadvertised
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TOPIC: NAZI GERMANY Propaganda‚ terror and coercion underpinned the creation and maintenance of the Nazi state. Consider this in the period 1933-1939. The adage that perception is often stronger than reality has never been truer than in the Nazi state of 1933-1939‚ where image played a colossal role in the anti-semitic and Hitler myth propaganda of Joseph Goebbels. Image manufactured the fearful aura of the Gestapo as well as the ubiquitous representation of the law‚ both of which created and
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