PROPECIA: Helping Make Hair Loss History 1. Define Propecia’s potential customer base. What is Propecia competing against in the consumer’s mind? What can be learned from Rogaine’s experience in the marketplace? Propecia is a drug against hair loss‚ effective both on stopping and reversing the Male Pattern Hair Loss. According to Tom Casola‚ the brand manager of Propecia‚ the potential customer base is at least half of the male population‚ as MPHL occured in 30-40 million American
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Case Overview: November 1997‚ Tom Casola‚ PROPECIA brand manager for Merck planned to launch with regulatory changes by the FDA in two months (likely launch Date: January 1998) PROPECIA (Expected FDA approval December 1997) represented a major breakthrough in the treatment of Male Patter Hair Loss (MPHL) “balding”. Merk’s 1st consumer-driven product (prescription needed) Direct-to-Consumer Ads key to building demand PROPECIA (Finasteride) originally developed for treating enlarged prostates
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Statement of the Problem Merck needs to develop a marketing strategy to launch its new hair loss product‚ Propecia®. The strategy should determine the target segment‚ product positioning‚ and the most effective marketing mix. Issues and Analysis The Food and Drug Administration ’s restrictions on direct to consumer (DTC) advertising restricts content and type of advertising. The FDA allows only three types of advertising for prescription drugs: brand name‚ indication or both. A key decision
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You are the marketing director of Propecia‚ a new drug for hair restoration that’s about to hit the market. But the drug can only be purchased via a physician’s prescription. So do you advertise directly to balding men? Do you concentrate on targeting physicians? How about attempting to influence the wives or barbers of balding men? All these issues and more faced Tom Casola‚ who in 1997 was heading the Propecia marketing effort for the drug maker Merck & Co. The case was discussed by audience members
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https://www.newhairline.com/blogs/hair-replacement-101/hair-replacement-web-links Hair Replacement Web Links 1Hair Replacement web links Related links to pertinent data regarding hair replacement. Each link on this web page is hand selected to provide you with general information regarding hair loss. In addition‚ it is proven to be accurate by the professionals. 2Forums and Boards 2.1Community – We offer a message board on our website. You can find variations of topics on hair loss. It receives
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Historical background of the business Today Merck & Co‚ Inc. is one of the most recognizable companies in the pharmaceutical industry. When asked about Merck‚ most people think that it is and always has been a US company. However‚ the company’s history can be traced all the way back to the 1600’s where it was started in Darmstadt‚ Germany. Friedrich Jacob Merck purchased a local store in 1668 where he prepared and sold medicines. The store was called “At the sign of the Angels” and would remain
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Title: Menopause and Hair Loss Word Count: 585 Summary: Tired of losing your hair and having in thin out all over? FInd out what natural remedies can help for hair loss as a result of menopause. Keywords: menopause‚hair loss Article Body: The onset of menopause can often lead to hair loss and has long been a part of aging that many women fear the most. These days many more women are also experiencing thinning and bald spots as they mature‚ and both men and women are reaching out for new solutions
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Historical Overview: Hair Restoration The first written record of successful hair transplantation to treat baldness in humans was published in 1822 in Wurzburg‚ Germany-181 years ago. A medical student named Diffenbach described experimental surgery performed by himself and his surgeon mentor Professor Dom Unger in animals and in humans. They successfully transplanted hair from one area of a patient’s scalp to another area. Professor Unger was said to believe that hair transplantation would make
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CASE STUDY 10H VIAGRA – AN OUTSTANDING GROWTH STRATEGY MARKETING STRATEGY Viagra is now virtually a household word. Perhaps not a word readily used in most households‚ whether or not it is present in the confines of the medicine cabinet or the sock drawer‚ but a word that is readily recognised and has developed a strong image very quickly. The little blue‚ diamond-shaped pill to cure impotence was always going to be what the pharmaceutical industry calls a ’blockbuster ’ drug.
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Polycystic Ovarian Syndrome (PCOS) Sara Vnuk Wisconsin Indianhead Technical College Advanced Anatomy & Physiology Wendy Dusek April 27‚ 2012 Abstract Polycystic ovarian syndrome‚ abbreviated PCOS‚ also known as Stein-Leventhal Syndrome is a condition effecting women. It is one of the most common hormonal endocrine disorders that affect them. An estimated 7 million women and adolescent girls are affected by PCOS. An immense majority of the U.S. population has no knowledge of PCOS. This
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