Cumberland Entertainment Summary of the case: Cumberland Entertainment is a Canadian-based company that had done very well for itself by finding and exploiting a niche market in North American music distribution. But major US clients had started producing their own titles‚ and were now direct competitors. What was worse‚ distributors had also started focusing on lower-end products from other suppliers and Cumberland’s modus operandi became unsustainable. CEO Tom Smith felt the only sensible course
Premium Economics Finance Capitalism
Introduction Porter’s generic strategies framework constitutes a major contribution to the development of the strategic management literature. Generic strategies were first presented in two books by Professor Michael Porter of the Harvard Business School (Porter‚ 1980‚ 1985). Porter (1980‚ 1985) suggested that some of the most basic choices faced by companies are essentially the scope of the markets that the company would serve and how the company would compete in the selected markets. Competitive
Premium Strategic management Porter generic strategies Michael Porter
Table of Contents 1 Introduction - 1 - 2 Destination Development Principles - 1 - 3 Destination & Product Development Framework - 2 - 3.1 Proposed Destination & Product Development Framework - 2 - 3.1.1 Destination Framework - 2 - 3.2 Prioritizing Tourism Interventions in the SCDs - 6 - 3.2.1 Northern Philippines - 7 - 3.2.2 Central Philippines - 7 - 3.2.3 Southern Philippines - 8 - 3.2.4 Implications For Setting Development Priorities - 8 - Introduction Although previous tourism plans
Premium Tourism Provinces of the Philippines Philippines
SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
Premium Marketing
Positioning of Niche‚ Super-Premium Toothbrush Models Positioning of Mainstream‚ Professional Toothbrush Models Case Study: Colgate-Palmolive Precision Toothbrush Monique Priestley Winter 2011: MCDM COM588 Digital Media Marketing & Branding Analysis & Strategy Executive Summary In July 1992‚ CP senior management announced a new toothbrush model‚ the Precision‚ that was set to launch in early 1993. In order to meet consumer demand CP could introduce the toothbrush as a niche‚ super-premium
Premium Dentistry Dental plaque Oral hygiene
The Dome of the Rock‚ completed in 691 and the one of the earliest surviving example of Muslim architecture‚ displaying a vast array of mosaic and domed roof. Located in the city of Jerusalem‚ Dome of the Rock seats as one of the most historic and sacred structure for all of the three largest monotheistic religions in the world. Built under the patronage of 5th Umayyad caliph Abd Al-Malik bin Marwan on the Haram al-Sharif in Jerusalem‚ the Dome of the Rock was completed in 692. It is one of the earliest
Premium Islam Jesus Christianity
adaptation of the entire marsupial infra-class may be indicative of the conditions in South America and Australasia during which time the marsupials were evolving and is evidence of the constraint of marsupial evolution by the overlying ecological niche (in this case on a continental scale) in which they
Premium Dinosaur Evolution Human
Ecology #1 1- Define abiotic and biotic components of the environment. Natural environment includes all the living and non-living components occurring naturally on Earth. The biological components of the ecosystem that is the biotic components interact with the physical entities (abiotic components). The scientific study of the interaction of biotic community with each other and with abiotic components is known as Ecology. Abiotic Components The abiotic components are also known as the abiotic
Premium Ecology Biology
Situation Started in 1999 by the founder of Exodus Communications‚ K.B. "Chandra" Chandrasekhar‚ Jamcracker had a clear and simple vision: allow businesses to consume applications like a utility. The vision was simple‚ but the implementation was difficult. Jamcracker became the pioneer in delivering Software-as-a-Service in the On Demand World. Jamcracker provides software solutions and expertise that Software Companies and Service Providers need to efficiently deliver and manage their On Demand
Premium Marketing Management Distribution
developing a new the Precision toothbrush Colgate Palmolive is evaluating how to position it. The two options being considered for Precision’s positioning are a mainstream toothbrush‚ where they already have another toothbrush‚ or a super premium niche position where they don’t have any offerings. Other decisions that will follow the positioning decision would be price‚ distribution channels‚ advertising and promotion planning. The product has been developed using an empirical approach and is
Premium Marketing Economics Toothpaste