1 0 T Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early 1990s. Brand equity can be regarded as a managerial
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“New exciting ideas and perspectives on brand building!” Philip Kotler 4TH EDITION THE NEW BRAND MANAGEMENT Creating and sustaining brand equity long term STRATEGIC J N KAPFERER I THE NEW BRAND MANAGEMENT STRATEGIC ii ‘After reading Kapferer’s book‚ you’ll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature.’ Philip Kotler‚ Northwestern University ‘A real
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Title: AirAsia investment to expand. Research question: To what extend does AirAsia’s decision to purchase another 100 planes is a good investment when there is a new competitor in Malaysian’s aviation industry? Introduction: AirAsia is a Malaysian low-cost airline headquartered in Kuala Lumpur. It has been named as the world’s best low-cost airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25
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Introduction: Imagine an airplane plummeting towards the ground at a fast pace speed‚ its foggy outside and impossible for the pilot to regain control of the plane and he has to make an emergency stop‚ everyone on the plane is panicking but the pilot reassures them a safe landing‚ because he has a secret weapon called radar. What is radar? Radar stands for radio detecting and ranging‚ it is used to find radio waves and retrieve information and also to transmit radio wave information. Heinrich
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1. What is the difference between a. and a. Explain why flexion/extension ROM increases and axial rotation ROM decreases at the lower one to two thoracic interbody segments compared to the thoracic segments above. Flexion/extension ROM increases and axial rotation ROM decreases at the lower one to two thoracic interbody segments because this is where the thoracic vertebrae start to transition into lumbar vertebrae. These segments start to transition from a frontal plane bias to a sagittal plane bias
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TITLE Ohmic Heated Hydrodistillation of ‘Serai Wangi’. 1.0 INTRODUCTION 1.1 General Overview Hydrodistillation is a method to extract essential oil from various plant materials and was used to separate essential oil from Cymbopogon flexuosus (lemongrass). Mostly used by small scale producers of essential oils. In hydrodistillation the plant material is almost entirely covered with water as suspension in the still which is placed on a furnace. Water is made to boil and essential oil is carried
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PUTOMATO PRODUCT DESCRIPTION Putomato is a puto made up of tomato. The main ingredient to this is tomato. Tomato is a fruit that is rich in calcium‚ iron‚ phosphorus‚ sulphur‚ potassium‚ vitamin A‚ vitamin B‚ and vitamin C. 100 g of tomato contains only 20 calories. The low calorie content of tomato makes it a favourite of obese people. The nutritional value of tomato makes it good for weight loss‚ obesity eye disorder‚ night blindness‚ UTI‚ liver disorder‚ indigestion‚ morning sickness‚ constipation
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CHAPTER III METHODOLOGY This research was conducted in order to improve the customer service monitoring of Derma Bloom Skin Care Clinic. The problems and disadvantages as well as the reliability of this instrument were also part of the objectives. In order for this study to make happen‚ the researcher interviewed and observed the clinic personnel and how they give service to their patients. Specifically‚ we interviewed some of their doctors‚ personnel and patients to have more knowledge on what
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CHAPTER ONE 1.0 INTRODUCTION In this chapter‚ the researcher will provide an overview of the current system and shed some light on the operational technicalities of the proposed system. 1.1 BACKGROUND The world wide web to life in 1990 when researchers at Switzerland’s CERN laboratory needed to documents and graphics via the internet but needed something more than simple file transfers.it was this series of events that led up to the creation of the most significant evolutionary period in application
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helpful hardware man. Acura : The road will never be the same. Adobe : Better by Adobe. Adobe : Simplicity at work. Better by adobe. Aflac : Ask about it at work. AIG : We know money. AIG or American International Group Insurance Company : We know Money Air Canada : A breath of Fresh Air Ajax : Stronger than dirt. Alka-Seltzer : I can’t believe I ate the whole thing. Alka-Seltzer : Mama mia‚ thatsa spicy meatball. Alka-Seltzer : Plop plop‚ fizz fizz‚ oh what a
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