Subway’s Promotional Methods Subway‚ the largest franchise in the world‚ uses various promotion methods. Subway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries‚ this is the easiest way for Subway to target their products. They announce their promotions using TV ads‚ radio ads‚ newspapers‚ and online ads. Subway also uses publicity as a form of advertising. Jared Fogle‚ Billy Blanks‚ and Michael Phelps are all great examples
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ASSIGNMENT I have chosen SUBWAY® as an Multi-National Company for my assignment. Subway was opened by Fred DeLuca at the age of seventeen in 1965 with the help of a friend‚ Dr.Peter Buck‚ who invested $1000 in his first sandwich shop which was named Pete’s Super Submarine which was located in Bridgeport‚ Connecticut which was meant to fund his dreams of becoming a doctor. He set a goal of having 32 stores in 10 years but by 1964‚ they had only 16 stores. They realized that they would not be able
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1. PIZZA HUT Pizza Hut is a global fast food chain‚ a subsidiary of Yum! Brands Inc.‚ the world’s largest restaurant company. It was founded in Wichita‚ Kansas‚ USA in 1958 and is running its operations in about 91 countries worldwide. It is one of the major competitors of McDonald and Subway. Pizza Hut serves a large variety of starters‚ soups‚ salads‚ sandwiches‚ Pastas and deserts. Strategies:- The strategies at Pizza hut are guided by principles like Cleanliness‚ Hospitality‚ Accuracy
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The first thing one thinks of after hearing the name “Subway” is healthy food. The Subway brand has brought a revolution in the food industry with its healthy sandwiches & salads. Brand History: The founder Fred DeLuca in partnership with Dr. Peter Buck opened a submarine sandwich store in 1965 to fund his education as he wanted to be a doctor. Little did he know that he was destined to create a brand which today has 34218 restaurants spread across 95 countries. Brand Name: The founders
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Submarines in Bridgeport‚ Connecticut. This franchise was started to help get through college to study medicine‚ and in the following year they formed Doctor’s Associates Inc. to oversee operations of the restaurants as that franchise expanded. The first Subway franchised unit opened in Wallingford‚ Connecticut.” (Subway.com/Subwayroot/) Fred Deluca and Pete Buck advertised on the radio the name Pete’s Subway to they eventually decided upon the name to Subway in 1968 as we know it today. The first
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to management control issues. Based on an analysis of franchising articles published in twenty-five high-impact journals over the period 1996–2008‚ the literature is divided into the following three broad streams: franchise initiation and subsequent propensity to franchise‚ franchise performance and control of franchising relationships. Several research gaps and avenues for future research are identified‚ especially towards a systematic study of management control issues in the context
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A proposal for requesting finical support to open a new restaurant at A.A around 5killo area This proposal is prepared for requesting financial support to open a new restaurant at Addis Ababa around 5killo which is private owned by 5 interested members of partnership. The aim of the proposal is to request finance support from different financing sectors to open the restaurant. As it is known to open any business‚ the main requirement is finance. Therefore‚ to open this restaurant partners can’t
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INTRODUCTION TO FRANCHISE MANAGEMENT DEFINITION : *In simple terms‚ a “franchise” is an agreement between two parties which allows one party i.e. the franchisee‚ to market product or services using the trademark and operating methods of the other party i.e. the franchisor. (bfa) *“A franchise operation is a contractual relationship between the franchisor and franchisee in which the franchisor offers or is obliged to maintain a continuing interest in the business of the franchisee in such areas
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Business 1 Dr. Frank Alderete September 16‚ 2013 Report: Franchise What is a franchise? A franchise is a right granted to an individual or group to market a company’s goods or services within a certain territory or location. Franchises are a great avenue to business ownership for those with the entrepreneurial spirit-and they’re playing a definitive role in driving the economy upward. If you are thinking about buying into a franchise system‚ it is important that you understand exactly how franchising
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The Subway® is mainly selling submarine sandwiches (subs) and salads to their customer. It is a strong and growing brand which is known for fresh and healthy made-to-order sandwiches. It provides low fat menu and allows their customer to mix-and-match the ingredients into their subs according to their preferences. Besides‚ Subway® also offers other products such as soft drinks‚ snacks and cookies. Customers are allowed to combine their subs‚ drinks and snacks in order to getting a cheaper offer.
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