Subway Sandwiches Although sub and sandwich shops offer some of the best growth opportunities in fast food today‚ there are signs that the category is not what is use to be. Subway’s rapid growth in recent years put sub sandwiches on the fast-food map and served to attract tremendous attention as well as investment dollars into this category. In part due to the increased competition‚ fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success‚ compared
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The name was shortened from Pete’s Super Submarines to SUBWAY® and the familiar bright yellow logo was introduced. The next step was to formulate a business plan that outlined the SUBWAY® brand’s goals. In an effort to reach those goals‚ SUBWAY® outlets began franchising‚ giving others the opportunity to succeed in their own business venture. The first SUBWAY® franchise opened in Connecticut in 1974. UK and Ireland History * The first SUBWAY® store is opened in the Republic of Ireland in 1994
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To What Extent was the Subway Diet Effective as a Strategic Ploy?” Gene Allen Vega Institute of Business and Law (IBAL) Bournemouth University BA (Hons) Accounting and Business Date of submission: 19th April 2007 TABLE OF CONTENTS Summary…………………………………………………………………………. 1 Chapter 1: Introduction…………………………………………………………... 2 1. Background…………………………………………………………... 3 2. General Research Area………………………………………………. 5 1. The Subway Franchise………………………………….... 5
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1. What is the name of the franchise? What is the location of the franchise corporation head office? What is the corporation’s website? •The name of the Franchise is Tim Horton’s •The head office for Tim Horton’s is located in Oakville‚ Ontario‚ Canada • Tim Horton’s official website is www.timhortons.com/ca/en/index.php 3. What goods/services (specific or general category) does the franchise offer? • Tim Horton’s offers; Coffee- Original Blend‚ Dark Roast‚ Decaf. Specialty Hot Beverages- French
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characters on greeting cards. A franchise is a business that operates under an existing brand name. Many popular businesses are franchises‚ including McDonald’s‚ Subway and H&R Block. Franchising & Licensing - What are they? and how can you benefit from them? (The document is also available in PDF format) By Ian Cockburn1 Almost everyone is familiar with the term franchising‚ or has at least had some contact with the products or services offered by franchises. What is franchising? How does
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4 EXECUTIVE SUMMARY 5 FOOD INDUSTRY ANALYSIS 7 INCREASING MARKET FOR FAST FOOD 7 THE FUTURE OF THE INDUSTRY 7 SUBWAY-EAT FRESH 9 INTRODUCTION 9 HISTORY 9 PRODUCT PORTFOLIO 11 COMPETITOR ANALYSIS 12 COMPETITIVE ADVANTAGE OF SUBWAY 14 CORPORATE ORGANIZATION 17 MARKETING ORGANIZATION 17 FUNCTIONAL INTEGRATION AT SUBWAY RESTAURANT 18 METHODS OF INTEGRATION 18 PROCESS OF OPENING UP A FRANCHISE 18 PORTER 5 FORCES MODEL 19 Market competitors 19 Suppliers 19 Buyers 20 New entrants 20 VISUALIZATION OF SUBWAY’S
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Author Note This research paper has been prepared for Introduction to Business taught by Nicole Yates. TABLE OF FIGURES Table 1: Investment Information (A fresh opportunity) 6 Figure 1: Fresh Healthy Cafe restaurant interior/exterior (Hill‚ 2011) 5 Abstract The purpose of this research paper is to explain Fresh Healthy Café. To inform you of what Fresh Healthy Café offers to each of their customers and to their franchisors. Fresh Healthy Café is
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financing a new franchise through the franchiser‚ who often makes arrangements with a lending institution to lend money to a franchisee. The franchisee must still accept responsibility for the loan‚ but the franchiser’s involvement usually increases the likelihood that a loan will be approved. 6. Standarlized method of operating: All KFC products in the world have the same quality that is the result of process standardization and focus on detail. Franchisee must manage KFC restaurant according to
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General Business Description Doctor’s Associates Inc.‚ DBA SUBWAY Overview Basic Information SUBWAY® Restaurants is a registered trademark of Doctor’s Associates Inc. (DAI) located in Milford‚ Connecticut.‚ USA. Address: 325 Bic Drive Milford‚ Connecticut 06460 U.S.A. Telephone: (203) 877-4281 Toll Free: 800-888-4848 Fax: (203) 876-6695 Incorporated: 1965 as Pete’s Super Submarines Employees: 730 NAIC: 722211 Restaurants‚ Fast Food Mission Statement “Delight every customer so
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activities‚ and the franchising characteristics of Subway Bulgaria Ltd Entering the business The experience‚ which Subway has on various markets around the world‚ proved that the master-franchise methodology is not beneficial for the brand. Master franchise means that when one person or company receives the rights for a franchise‚ he can operate on the territory of the whole country – to organize all training and marketing activities. On the contrary – Subway is using the development-agent method. The
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