WESTERN INSTITUTE OF TECHNOLOGY MBM Management 626 Marketing Management Designing Global Market Offerings I. Deciding on the Marketing Programs International companies or marketers may choose between two alternative approaches in developing its marketing strategies or marketing mix. These two approaches are: a. Global Marketing Strategy – defines a standard marketing mix and implements it with minimal modifications in all of its domestic and foreign markets. This standard approach
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Unilever’s Skin Research Centre unlocks nature’s fairness secrets to create new Fair & Lovely. Fair & Lovely‚ the largest-selling skin whitening cream in the world‚ is certainly doing well. Launched in 1978‚ it holds a commanding 50-70 per cent share of the skin whitening market in India‚ a market that is valued at over Rs 1‚200 core (Rs 12 billion) and growing at 10-15 per cent per annum. HLL christened Fair & Lovely as one of its six “mega brands” and has successfully launched new product formulations
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that is‚ at best‚ only mildly effective? Discuss. No‚ it is not ethical to sell a product that is only mildly effective at best. No consumers want to buy a product that is only showing minimal changes as result. For example‚ a lot Indian women are happy because you they can see the change‚ however‚ there is this “one 26-year-old working woman has been a regular user for the past eight years but to no avail.” And this woman may not be alone in this. So it is not fair for her since she bought it for
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Managing Marketing Programs | January 1 2011 | ASP Tools‚ Advertising Agency‚ STP Analysis‚ message content of advertisements‚ creative content of the advertisements. | Advertisement & Sales Promotion | Maggi Noodles Integrated Marketing Communication Integrated marketing communication is integration of all marketing tools‚ approaches‚ and resources within a company which maximizes impact on consumer mind and which results
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Effective performance appraisal program Danielle Miller Outline Effective performance appraisals for developing and sustaining a high- performance appraisal system are based upon two key tenets. The first tenet suggests that if appraisal processes operate as a system. The second tenet is that individual
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cultural norms‚ Fair and lovely and advertising According to my opinion its is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion and may be distribution. The product fair and lovely lightens the skin
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Developing an Effective Customer Loyalty Program Barry Berman oyalty programs are offered by both retailers and manufacturers to stimulate continued patronage among consumers through discounts‚ cash‚ free goods‚ or special services (such as free magazines on specialized topics of interest to loyalty program members). While retail cooperatives pioneered loyalty programs through giving members allowances based on their annual purchases‚ the more modern use of loyalty programs began with Raleigh
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Preparing and Writing an Argument What is a controversial issue? * We should work hard for more money. / We should work less‚ make less money and take time off to enjoy life. Which point do you agree with and why? * In time of economic recession‚ universities are/are not justified in raising tuition. * Some people believe that university students should be required to attend classes. Others believe that going to class should be optional for students. Which point do you agree with and
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Pantawid Pamilyang Pilipino Program: “Kaya ng Pinoy tumawid sa Kaunlaran” One afternoon‚ I bought chips and drinks in a mini-mart. I fall in a long line with people who are too busy checking up their groceries. I heard one talking about the money that they have to budget in a week or two that in some sort helps them in their living. The cash that they had was from a program. I was too curious about the program that they were talking about‚ what comes next was I found myself talking to one of these
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Treatment Program for prisoners Many challenges confront the criminal justice system. One major perennial question is: How can we more effectively deal with individuals who have drug and alcohol problems and are also involved in criminal activity? The complex relationships between drugs and crime have been extensively analyzed. Generally‚ these studies confirm that drug and alcohol abuse is associated with criminal activity.The magnitude of this problem is also indicated by the recurring finding
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