Case 15 Mattel Inc. ‘’The serious business of making toys’’ Mattel‚ Inc.: the serious business of making toys Case 15 Mattel‚ Inc. is the world leader in designing and manufacturing family products such as Barbie‚ American girl‚ hot wheels and cabbage patch kids. With a 5.5 billion in annual revenue and products being marketed in more than 150 countries around the world this company has managed to stay very successful and incredibly ethical throughout the years. These are some of the
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Mattel in China Introduction : Mattel is an American company Specialized in toys and games‚ founded in 1945 by Harold Matson and Elliot Handler. It is a global leader in icts sector. It manufactures MOST icts of toys in China. Mattel is a consistant name of "Matt" Matson Harold nickname‚ and "El" in Elliot. Mattel brands include Barbie‚ Big Jim‚ Fisher-Price‚ Hot Wheels‚ Magic 8 Ball‚ The Masters of the Universe‚ Matchbox and Polly Pocket Publishes games and Othello‚ Scrabble (except North
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Mattel Toys Thesis: This is a rhetorical analysis of the response strategies employed by Mattel during the recall crisis. This decision would come back to haunt the toy manufacturer in the summer of 2007. Understanding how trust is built‚ support and recovery are a critical competency for any organization‚ particularly for those who take their ethical values and commitments seriously. Since an organization’s reputation is built on its trustworthiness that can take a long time and require considerable
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Producer Mattel was one of the first to utilize independent monitoring of its manufacturing facilities and make findings available to the public. Informationweek.com stated that "Mattel can meet demand because it spent the last few years paying a lot of attention to software and processes that simplify its supply chain‚ cut costs‚ shorten cycle times‚ and bring more science to the art of meeting customer demand." With headquarters in El Segundo‚ California‚ Mattel has offices and facilities
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Mattel‚ Inc. is the largest toy company in the world. This largest toy company in the world was founded by Harold Matson and Elliot Handler in 1945‚ as they started to produce picture frames. However it was Elliott Handler who had a visionary of a side business in dollhouse furniture out of the converted garage (Mattel). As a top company‚ the primary activities of Mattel are to design‚ manufacture‚ and market the toys. As the company’s sales growing slowly‚ Mattel started to produce varieties of
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Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. The company must build on its heritage‚ while defending itself from threats. At the same faced with maintaining its market position in the face of many changes in their target market. Situational Analysis STRENGTHS Strong Products
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Case Memo:Mattel And The The Toy Recalls Summary: Mattel‚ a global leader in toy manufacturing is currently faced with a tough challenge of restoring their consumer confidence following the increased recalls of their toys made in China. At present the most important goal for Mattel is to reassure their customers that kids’ safety is their highest priority and they are committed to provide good quality toys that are safe to play with. The main impediment in achieving their goal is not having an
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Mattel Toy Recall Jesse Cuviello‚ Heather Kronstadt‚ Sean Murphy‚ Christopher Lewonka 1. What are the main issues involved in the case? Mattel had five recalls in 2007 involving over 21 million toys. The problems were related to lead paint and poorly designed magnets. Most of the toys were made in China‚ which caused them to question the reliability of the Chinese manufacturers. At first‚ Mattel tried to put all the blame on the Chinese manufacturers as a denial
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Mattel Case Study - Presentation Transcript 1. no. 1-0013 Mattel‚ Inc: Vendor Operations in Asia Only 3% of the world’s children are here in the U.S. Our biggest opportunities are in growth outside the U.S. – Jill Barad President & CEO Mattel‚ Inc. The sun was just breaking over Kowloon Harbor. From his corner office‚ Ron Montalto gazed across the water and watched the early morning light reflect off Hong Kong’s famous downtown skyline. Only 24 hours ago Ron had been riding around the Carolina
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outsourcing at Mattel Abstract This study addresses the ethical issues related to Mattel Corporation. This study presents a chronological dateline highlighting the illegal and unethical activities that took place by suppliers for Mattel as well as Mattel’s reaction to the crisis. In addition‚ this article will address how corporate culture played a role in the decision to outsource the manufacturing process to facilities‚ which were not following legal standards. Keywords: Mattel‚ corporate culture
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