Hottest Fashion What’s hot now? One of the most popular current trends is the “American Swag” this fashion may consist of pastel colours‚ floral‚ prints‚ collars and much more. Also ‘duffer’ clothing is very popular within the UK at the moment it has taken the UK by storm. Duffer clothing is stylish and comfortable and is a must-have piece of clothing in your wardrobe this year. Hottest Upcoming Angel‚ often mistaken for a rapper because of his street-like image is what “Hot” lately. Angel’s
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POSITIONING Positioning the process of designing an image and value so that consumers with the target segment understand what the company or brand stands for in relation to its competitors. It also refers to the place an offering occupies in consumers minds on important attributes related to competitive offerings. Positioning is not actually something that is done to product; rather it is something that is done to minds of consumers by marketers. It relates to now consumers perceive the product
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NIGHTINGALE INTERNATIONAL COLLEGE MALAYSIA DIPLOMA IN BUSINESS MANAGEMENT BUSINESS COMMUNICATION ASSIGNMENT (INDIVIDUAL) SEMESTER 4 NAME: LEE SEH NI MATRIX NO: 05-0413-00002 LECTURER: MR SURESH MODULE: BUSINESS COMMUNICATION BATCH: 4 INTRODUCTION I’m student from Nightingale International college‚ My name is Lee Seh Ni. I’m DBM batch 4. I will like to thank Mr.Suresh because teach me about assignment and i also want to thank to my friend Nurul Amalina because she very friendly and
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1. Name three types of meetings and their purposes‚ and identify three ways that a meeting can be conducted. Meeting Purpose Conducted General Meetings Discussing project progress‚ future direction of a company‚ sharing information among clients‚ staffs‚ vendors and heads of company. Meetings can be conducted face-to-face‚ by teleconference‚ by video conference or online. Staff team Client Vendor Annual General Board Conferences Discussing
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Marketing Plan for Company G’s New Product Line Company G’s mission is to improve the quality and convenience of people’s lives and they have done so with their latest small appliance‚ the espresso maker. It fits their goals by reducing its size with innovative design solutions and ergonomics that will put Company at the forefront of the industry. It will save time and money and ease the daily morning grind for consumers. The market in which this product will be successful is the 34-45 year
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Platt—Samsung How was Samsung able to go from copycat brand to product leader? Samsung was able to go from copycat brand to product leader by using a “new product development” strategy (Kotler and Armstrong‚ p.261). According to Kotler/Armstrong new product development is defined as the development of original products‚ product improvements‚ product modification‚ and new brand through the firm’s own product development. In 1993‚ the CEO and chairperson‚ Lee Kung Hee decided to revamp the company’s
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Starbucks recently unveiled a new single-serving home brewer. Starbucks has always made their coffee available at home. They were presently offering their coffee beans for home brewing; sells premixed bottled frappuccinos; and recently started selling Via which is instant Starbucks coffee. So‚ being able to brew Starbucks’ coffee at home isn’t a new concept. However‚ now Starbucks has an added twist with its new top notch coffee system‚ the Verismo. The Verismo is in alignment with Starbucks’
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Innovation: Product innovation is the creation and subsequent introduction of a good or service that is either new‚ or improved on previous goods or services. Product innovation is defined as: the development of new products‚ changes in design of established products‚ or use of new materials or components in the manufacture of established products[1] Thus product innovation can be divided into two categories of innovation: development of new products‚ and improvement of existing products. Systemmatic
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DELIVERING SERVICES Understanding service products (once more ;) Services are performance‚ rather a thing‚ and they are experienced rather than owned… Customers participate in service delivery. Service delivery occurs in real time. Services have front end and backstage. Services have a core and supplementary elements. … (What else?) Designing and delivering services. Figure 1. Planning‚ creating‚ and delivering services. Service delivery process is configured additionally. Figure 2. Service delivery
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“Difference between Product and Service Market” Product: In marketing mix‚ product is very important elements. Product means the need satisfying offering of a firm. Service: A service is an intangible product that provides benefits to consumers and often involves human or mechanical effort. Service is also a deed performed by one party for another. Differences between Product and Service marketing: I think‚ there is nothing like a "pure product" or a "pure service" in actual life. Most
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