PROPOSED CREATIVE BRIEF: MAYBELLINE MAYBE SHE’S BORN WITH IT. MAYBE IT’S MAYBELLINE. The Product: 3 in 1 Express Makeup Stick 1. Who is the target audience: The target is young professional women (25-40)‚ all ethnicities and backgrounds. Women in this target market often lead hectic lives‚ juggling many different responsibilities and tasks on a daily basis. They maintain professional careers‚ are active in the community and may/may not have a family. As everyday makeup users‚ they are more
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Marketing Marketing is the business function that identifies unfulfilled needs and wants‚ defines and measures their magnitude‚ determines which target market the organization can best serve‚ decides on the appropriate products‚ pricing and promotion and distribution programs to serve these markets to develop a market orientation. From a societal point of view‚ marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfy these needs and
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sector International retailer Maybelline New York Company Backgrounds The Maybelline Company was created by New York chemist T.L Williams in 1995. In his early 20s‚ he noticed that his younger sister applying a mixture of Vaseline with coal. The product was local hit‚ but the awkward name held it back. His sister‚ who inspired the product‚ was named Maybel. So T.L Williams re-named it Maybelline‚ a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary
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Current status Maybelline is one of the world’s leading cosmetic companies with branches in different countries‚ based in US‚ has launched a multilingual website to suit the needs of women from various parts of the countries History T.L. Williams founded The MAYBELLINE Company in 1915 and introduced MAYBELLINE Cake Mascara in 1917 as the first modern eye cosmetic to be produced for everyday use. The firm and brand name MAYBELLINE was adopted in honour of his oldest sister‚ Mabel‚ from whom
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1-28-2013 Thursday‚ February 28‚ 13 Develop the strategy Write the brief Write the ads Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What is a creative brief? The most important piece of paper the account team produces All the information that must be conveyed by the advertising A contract for you‚ the Creatives‚ and the Client. A team effort Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What it isn’t ... Set in stone A place to show off
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CREATIVE BREIF Client: Hong Kong Council On Smoking and Health (COSH) Contact: 2838 8822 enq@cosh.org.hk Product/ Service: Quit Smoking- “One in two smokers will die early” Creative: TV Commercial Date: 2012.11.06 (YY/MM/DD) Background (History): The total smoking ban was started on 1 July 2009 which was implementing all indoor areas and some outdoor areas to be smoke-free. But the people are continuous smoking and lead the harmful secondhand smoke which affects others as well. In order
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Client The client is the Course Management Team (CMT) of Diploma in Business Administration (DBA) in Singapore Polytechnic. Product/Service The product is DBA as a polytechnic course. Product/Market Background DBA was launched in 1986‚ making it the first business course offered in Singapore Polytechnic and the second local business diploma course offered nationwide. It has the largest course intake in School of Business‚ with a total of 280 students annually. With a long history and a large
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STARBUCKS MKTG408 Professional Application You are continuing to work with the same business used in the Units 1 and 2 Individual Project. In the U2 IP‚ you began developing ideas for a new campaign. This week you will begin writing a creative brief. Part 1: Background Analysis Based on your U1 situation analysis‚ analyze critical issues facing the company that could be addressed in an IMC campaign. List and analyze the top 3 critical issues. Determine what issue must be addressed
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INTRODUCTION: Maybelline was started in 1915 by T.L. Williams. In 1917 Maybelline introduced cake mascara‚ to darken the eye lashes‚ which was the first mascara ever invented. It has expanded its marketing a lot over the next 90 years. The brand and its product are sold in every mass marketing retailer store‚ all drug stores‚ grocery stores‚ and discount stores‚ including health and beauty shop. They sell foundation‚ mascara‚ eye shadow‚ concealer‚ powder‚ blush‚ bronzer‚ eye liner‚ brow liner‚
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SAMPLE CREATIVE BRIEF EntertainXYZ Web Site Redesign Creative Brief Project Summary: EntertainXYZ is an award-winning on-air branding agency providing innovative solutions for the film and television industry. Known only to a niche community in the local industry‚ EntertainXYZ is seeking a redefined online presence and identity - to promote the company’s unique approach and vision to a global audience. Additionally‚ EntertainXYZ would like to promote additional capabilities including print
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