Abstract An important development is occurring in the working outward arena. An electronic tender is an electronic communication capability in a product or service that allows that product or service to be tended; that is‚ cared for‚ attended to‚ or kept track of by another computer. Electronic tenders open a seemingly unlimited set of possibilities for using IT in the working outward arena. Electronic Tender Initially‚ IT was embedded in products and services because of its computational
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In the future‚ PepsiCo will continue to develop its business prosperously through 2 crucial policies: ● increase their annual dividend by 4 percent to $2.15 ● return more than $6 billion to shareholders since 2012 . ● decrease its contribution to poor health >changes to its product line ● reduce the sodium content of "key foods" by 25 percent by 2015 ● add sugar content in "key drinks" by 25 percent by 2020 ● incorporate more fruits‚ vegetables‚ nuts‚ whole grains and lowfat dairy into its product line
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Language of Advertising and Communication via Advertising Contents Introduction 3 Chapter 1. Concept of advertising as an act of communication 7 1.1. Definition of Advertising 7 1.2. Communication and Advertising 8 1.3. Functions of Advertising 12 1.4. Image Advertising 14 1.5. Advertising Text and Slogan 15 1.6. Conclusion 16 Chapter 2. Language of advertising 18 2
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INTRODUCTION Consumer product are basically goods that are bought for personal or household use‚ as distinguished from capital goods or producer’s goods‚ which are used to produce other goods. The general economic meaning of consumer goods encompasses consumer services. Thus the market basket on which the Consumer Price Index is based includes clothing‚ food‚ and other goods as well as utilities‚ entertainment‚ and other services. Whilst b2b is business-to-business product. Business to Business
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people into thinking a certain way‚ influence people to do something‚ and even change cultural opinion. What is it? It‟s none other than advertising. With the right research‚ look‚ and design an advertisement has the capabilities to change the way people think of a certain product. Take Dove for example. Prior to 2004‚ this international mega brand used advertising tactics much like many beauty brands in the industry were using- skinny models‚ sexual innuendos‚ and trendy images. 1 But their
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------------------------------------------------- European Advertising vs. American Advertising ------------------------------------------------- Research Paper ARS 230 The main aspect of advertising is to ‘get more bang for the buck’‚ to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years‚ advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition‚ but what if one
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CURBING CYBERCRIME IN NIGERIA. Seven years ago‚ back in my secondary school‚ we were invited for an annual debate: internet has done more harm than good‚ argue for or against‚ I wondered how in the world our rivals were going to yank purpose at this theme‚ this one sided coin. It was improbable and we were the only victors I could see. There was hardly any blemish to the internet; it was the best thing you can imagine. Bringing the world to the very doorstep of everyone amidst a host of all
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Advertising Advertising‚ is defined as the act of informing or notifying; or to call the public’s attention to a product or service especially in order to sell. Advertising is by far the most visible way in which businesses present information to the public. Over the years‚ advertising methods and objectives have stirred up quite a bit of controversy dealing with certain issues. Those who criticize advertising are concerned with specific practices linked with advertising. Critics are especially concerned
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Problems faced in different countries 1. Slowness to develop a strong presence online. Walmart has become sloppy in executing big changes‚ which is inevitable for an organization. After so many years of such an explosive growth. Case in point is Walmart’s slowness to develop a strong presence online. Despite these fears‚ Walmart’s leaders are optimistic that they can shift the business and position the retailer for long-term success. They are already testing a radical new concept -- downsizing
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and room rates continued to benefit the hotel players. In the first four months of the year‚ the tourist arrivals were higher by 11.7% YoY. Existing hotel companies‚ new foreign players and real estate players continued with their expansion plans. Prospects were looking good‚ until the sector faced terror attack in Mumbai and recession hit. The worst financial crisis in many decades‚ high oil prices and a slew of militant attacks hit the hotel industry. Often described as a “fragile” industry‚ the
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