1.0 Introduction1.1Origin of the Report We are assigned to prepare a report on ” Starbucks in Bangladesh: A study to explore andexecute value innovation strategies‚ distinctive capabilities and value propositionstrategies ” by our respected course instructor Sheikh Atiq Islam. We will focus on howStarbucks will enter into the market of Bangladesh‚ what will be its value promotion strategy‚what will be the pricing strategies that it will follow‚ the steps that it will take to competewith existing
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Localization Strategy Localization strategy is the process of adapting a product or service to a particular language‚ culture‚ and desired local “look-and-feel”. Ideally‚ a product or service is developed so that localization strategy is relatively easy to achieve. An internationalized product or service is therefore easier to localize. The process of first enabling a product to be localized and then localizing it for different national audiences is sometimes known as globalization. In localizing
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UTILIZATION OF HUMAN RESOURCES (HR) FOR THE-ECONOMIC DEVELOPMENT OF BANGLADESH INTRODUCTION 1. Human being is the God’s best creation. So is the Human Resource (HR)‚ the best of all the resources that a country might possess. ’People’ is one of the four constituents of any state‚ without it there would be no state. As the number of the people goes high‚ the state also becomes wealthier‚ provided that‚ this resource is managed properly to suite the requirement of the state or the country. HR
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ASA Bangladesh Research Brief History of ASA ASA stands for Association for Social Advancement‚ which is a non-governmental organization aiming at helping poor people to get out of poverty. Bangladesh earned its independence in 1971‚ but because of the war‚ the whole country needed to be reconstructed. The unstable and bureaucratic political system slowed down the speed of economic development. In the meantime‚ some small non-governmental organizations stepped into Bangladesh to help the local
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1. INTRODUCTION Bangladesh is one of the least developed countries with a low resource base‚ a burgeoning population with a very low land-man ratio‚ often threatened by both natural & anthropogenic stresses. The vast majority of the population lives almost exclusively on the natural resource base. This resource base is under serious threat and environmental planning is essential for the survival with dignity for Bangladesh’s over 115 million people & for sustainability of the echo system. Like
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M icrocredit in Bangladesh : Achievements and Challenges Dr. Salehuddin Ahmed Managing Driector Palli Karma - Sahayak Foundation (PKSF) Bangladesh. 1. Introduction In recent years‚ microcredit‚ in its wider dimension known as microfinance‚ has become a much f avoured intervention for poverty alleviation in the developing countries and least development countries. There is scarcely a poor country and development oriented donor agency (multilateral‚ bilateral and private) not
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BANGLADESH INTRODUCTION by Abdul Wahab Akonda Area: 144‚054 sq.km. Population: 104‚000‚000 (1987). Bangladesh lies between latitudes 20°34 ’N and 26°38 ’N and longitudes 88°0l ’E and 92°41 ’E. It is bounded by India in the west and north‚ by India and Burma in the east‚ and by the Bay of Bengal in the south. Zoogeographically‚ Bangladesh is an interesting country lying at the junction of the Indian and Malayan sub-regions of the Indomalayan Realm. The country has a very long history of human settlement
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Objective of the report: The Bangladesh paradox has been one of surprising economic resilience in the face of natural disasters‚ poor governance and political volatility. However‚ a key challenge is whether Bangladesh can move away from an economy that is an impressive underdog‚ to one that can truly join the ranks of the fastest growing economies in the region. Bangladesh has three key attractions for global investors and multinationals: a large base of low-cost labour‚ a large domestic
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CHAPTER 1 MACROECONOMIC SITUATION [The economy of Bangladesh has successfully tackled the contagion effect of global economic crisis and managed to maintain a sustained growth. According to a provisional estimate‚ the economy has posted a growth of 6.66 percent in FY2010-11 against that of 6.07 percent in FY2009-10. This performance is mainly attributable to the sustained growth in agriculture sector coupled with recovery of growth in industry sector and the satisfactory performance of service
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Industry Background The industry of RMG is one of the most potential and revenue earning sector of Bangladesh. The standing of the RMG market is known worldwide. It was started in the late 1970s. Soon it became one of the major economical strength for Bangladesh. The RMG sector has added very much in earning foreign exchange‚ balancing export and import‚ huge unemployment problem for the country and empowerment of women along with giving them financial support. The main markets of the Bangladeshi
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