27/02/2013 BUSS5000 Critical Thinking in Business Week 1: Unit introduction and overview Lyn Carson Professor‚ Business Programs Unit BUSS5000 U S C di t UoS Coordinator THE UNIVERSITY OF SYDNEY BUSINESS SCHOOL Preview of today’s lecture › Studying business at the USBS - Curriculum design: two key drivers › Unit Introduction - Teaching team Aims and structure Assessment › BUSS5100 Communicating in Business › PASS › Tutorial reminder › Next week 2 Studying business
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deal with them separately. Table of Contents 1 Introduction…………………………………………………………………………………………….. 2. External environment……………………………………………………………………………….. 2.1 PESTILE…………………………………………. 2.2 SWOT………………………………………….. 2.3 Competitor analysis……………………………………… 3. Marketing objectives 3.1 SMART (LONG & SHORT)……………………………………….. 4. Marketing strategies 4.1 Porter 5 forces………………………………….. 4.2 4PS…………………………….. 4.3 Segmentation………………………………………… 4.4 Positioning ……………………………………
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Beauty In Fashion Hair Accessories Company has developed as a leader in Chinese fashion industry. Nevertheless‚ BIF is facing stagnating in marketing field due to the problem of inefficient team management in its marketing department. The SWOT Analysis reveals that the problem is caused by chaotic structure and vague responsibilities. SWOT also shows that even though there are threats that BIF may confront‚ the opportunities for improvement are definitely exist. This essay offers two solutions
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Ch1 1.The production concept and product concept are orientations that can lead to marketing myopia. Answer True 2.Today‚ many firms continue to practice mass marketing. Answer False 3. Specific marketing tools designed to build and enhance customer relationships include club marketing programs and frequency programs. Answer True 4.Product‚ price‚ place and promotion make up the elements of a firm ’s marketing mix. Answer True 5. When sellers focus on existing needs
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EXECUTIVE SUMMARY During the past four decades Pizza Hut has built a reputation for excellencethat has earned the respect of consumers and industry experts alike.Building a leading pizza company has required relentless innovation‚commitment to quality and dedication to customer service and value. Thequalities of entrepreneurship‚ growth and leadership have characterizedPizza Hut’s business through more than four decades of success. Throughthe strength of its heritage‚ its culture and its people
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I. INTRODUCTION No other technology company listens to customers‚ collaborates with partners‚ adds its own significant layer of innovation and delivers relevant technology more efficiently and effectively than Dell. These words from Michael Dell point out more than anything else how the Dell Company managed to advance to the worldwide number one in the computer industry. From a little company founded by an undergraduate student at the University of Texas‚ Dell Inc.‚ headquartered in Round Rock
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The case study above focused on two American television shows produced in Hollywood‚ but the female detective as protagonist seems to be a popular trend across most of the western world. Currently‚ Scandinavia and the United Kingdom has popular drama series with female protagonists‚ many of them highly regarded by national and international critics alike. In America‚ there are also other shows to support this current trend of female detectives. Some of them follow the more supernatural strand like
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in my life as I do now‚ so on Sundays my parents would wake me up early in the morning and make me go to church. Now that I am older‚ instead of going to church I am home doing homework‚ watching Sunday sports‚ or shopping. It’s not really a sin to miss church on Sunday‚ but you have to show respect to God. I may not do everything that a Christian should do‚ but I am always asking god to help me through something‚ or to help me. Sometimes you have to do what your suppose to receive‚ and I am not always
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In Ernest Gaines novel‚ The Autobiography of Miss Jane Pittman‚ he stresses the importance of education of black men from the period of slavery to the civil rights movement. Education has not always been available to African Americans. During the time of slavery education was very limited as not many people were educated‚ especially blacks. Schools for blacks were often destroyed and those found teaching them were usually killed. A lack of education was one way that whites were able to keep control
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‘The record of Labour governments in the years 1964 and 1979 was one of continuous failure.’ Asses the validity of this view. (45 marks) The Labour governments throughout the years 1964 and 1979 can be considered a period of continuous failure. 1964‚ Harold Wilson came into power riding a wave of expectation and idealism‚ fuelled by the ‘the white heat’ of technological change. By 1970 however‚ Labour was in some difficulty and resulted in its time in power to slowly
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