Burger King Expansion Strategy for International Markets March 11‚ 2013 Akash AGARWAL Debasish GHOSHAL Samarjeet SINGH MIB 34 - Introduction to International Business Burger King - Have it your way 1 Agenda Segmentation of the food service industry Burger King ► Business case of Burger King Our Approach to market entry/expansion SWOT Analysis Taiwan ► Analysis of fast food market ► Analysis of external macro-environment ► Competitive analysis and market share Indonesia ► Analysis
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Challenges faced by FAW to market its car to Hong Kong consumers and the recommendations 1. Government policies on taxation Hong Kong government has made huge efforts to encourage consumers to use smaller cars and emphasize heavily on fuel efficiency‚ as well as the interests to protect the environment. Recommendation: The introduction of exemption ‘First registration tax’ for electric vehicles in 2007 is a great opportunity for FAW to form joint ventures with global automotive giants to produce
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often had students who learned faster than others did just by participating in class. As part of my own experiment‚ I decided to peacefully force my shy students to participate more. This made my class the most wanted in the Japanese institute. Recommendation #1: Have students participate more in class. Statement: It is well known that students who have hands on approach or are active on any given subject tend to remember and learn things more clearly. As Confucius said‚ "Tell me and I’ll forget;
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Effects of the 3 Colonial Regions Geographical Location In colonial America there were three main colonial regions: the New England colonies‚ the Middle colonies‚ and the Southern colonies. The New England colonies‚ such as Massachusettes‚ New Hampshire‚ Rhode Island‚ and Conneticut were the farthest North out of all the colonial regions. Because of this they had a cold climate and a short growing season. This among with the rocky‚ sometimes barren soil‚ made them unable to do much‚ if any
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Recommendations Here are some recommendations for Weatherpruf Shoes Waxes which hope can help to improve the competitiveness. The potential strategy is based on 4Ps. Product: On the product side‚ Weatherpruf can use brand extension strategy. A brand extension extends a current name to new or modified products in new category. For example‚ Swatch spread from watches into telephones and Honda stretched its company name to cover different products such as its cars‚ motorcycles‚ marine engines and
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Alternatives and recommendation: Decision criteria: 1. Enables CRL to achieve its 20% annual growth goal. 2. Does not distract SPAFAS’s continual expansion in United States. Alternatives: 1. CRL invests $2 million to build a joint-venture with Alpes. Pros: Cons: It fills up CPL’s "strategic growth gap" It is a potential distraction for SPAFAS’s development in U.S. It facilitates SPAFAS’s expansion into international market There is "uncertain market and unstable currency" in Mexico Alpes has
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Market Analysis and Strategic Recommendation As a Marketing Consultant‚ my client‚ which operates in the Mobile phone and Network providers sector of the market and the organisation trades under the name of O2 has asked me to generate a report‚ including a full market analysis and a set of strategic recommendations. This is to help secure their short (1-3 years)‚ medium (3-5 years) and long term (5 + years) future. I will be using relevant marketing theory and also recent market data to help complete
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European explorers cashed into the Native Americans. However‚ the geographical evolution was some many millions of years before that. Geographical evolution came to be from the continental drift‚ and The Great Ice Age. The development of North America happened when people started moving to the Americas (Native Americans)‚ and When the European explorers/settlers clashed with the Native Americans. First and foremost‚ the geographical evolution of North America came to be from the continental shift
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for a couple decades. It suffers from several main factors including poor education system‚ a lack of economic diversity and the widespread of corruption. This policy brief will be summarizing troubles result from corruption‚ and outlines key recommendations for relieving the extent of corruption. The policy options outlined below include a legislative approach—enacting anti-corruption Law‚ institutional approach—establishing commissions that fight against corruption‚ and public approach—opening up
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I hope you can comprehend the tax implications and tax efficiency of the remuneration packages. Besides‚ I would like to recommend the most tax efficient remuneration package based on the proposed benefits by your employer and the legal ways to save tax in Malaysia. First and foremost‚ it is a good option to ask for a company car because the car given by your employer‚ Golden Berhad is regarded as benefit-in-kind (BIK). A company car is more beneficial for you (taxpayer) because the predetermined
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