Hermeneutics 10 3. Theoretical framework (LMP‚ SKC) 10 4. Research method (LMP‚ SKC) 11 5. Delimitations (LMP‚ SKC) 11 6. Structure of the thesis (LMP‚ SKC) 12 7. CSR – concept and development (SKC) 17 7.1 Development of the need for CSR 17 7.2 CSR from a consumer perspective 18 7.3 The concept CSR 19 7.4 CSR theories 22 7.5 Preliminary conclusion 24 8. CSR communication (LMP) 27 8.1 CSR motives must be well thought 27 8.2 Transparent CSR communication 28 8.3 Integration of CSR communication
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Apple Inc. 2008 - Management Information Systems ในเดือนมกราคม ปี2007 สามทศวรรษหลังจากมีการจัดตั้งบริษัท Apple Computer ได้เปลี่ยนชื่อเป็น Apple Inc. ซึ่งจากการเปลี่ยนแปลงนี้ได้เป็นการส่งสัญญาณว่าบริษัทได้ปรับเ ปลี่ยนสถานะจากที่เคยเป็นผู้ขายMcintosh personal computer เป็นหลัก แต่ถึงอย่างไรก็ตามยอดขายจากMacก็ยังคงมีความสำคัญกับ Apple เพียงแต่มีความสำคัญน้อยลงกว่าครึ่งหนึ่ง ซึ่งในปีต่อมาApple ประสบความสำเร็จจากกการทำธุรกิจเกี่ยวกับ PC โดยในเดือนธันวาคม Appleทำกำไรได้ประมาณ 1.6 พันล้านดอลลาร์
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MARKETING MANAGEMENT PROJECT MARKETING PLAN OF APPLE INC. NİHAT HACIOĞLU ALİREZA BANAEİFAR ISTANBUL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MBA PROGRAM 2012 Table of Contents Overview 1. Firm Analysis a. Objectives b. Mission c. Vision d. Marketing Objectives 2. Environmental Analysis a. Macro Environment b. Micro Environment 3. Market and Competitor Analysis 4. Strategic Analysis such as SWOT‚ BCG 5. External and Customer
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Apple distributes its products in over 80 countries through its direct channels‚ its cellular network carriers distribution channels and third party resellers. Apple success is due mainly to the collaboration of the iphone with its updateable applications. In markets such as the United States and Japan. Apple business strategy focuses on bringing the best personal computing and music experience to students‚ educators‚ creative professionals‚ businesses‚ government agencies and consumers through its
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offered to regular customers. The following per unit data apply for sales to regular customers: Direct materials $455 Direct labor 300 Variable manufacturing support 45 Fixed manufacturing support 100 Total manufacturing costs 900 Markup (60%) 540 Targeted selling price $1440 Grant’s Kitchens has excess capacity. Ms. Wang wants the cabinets in cherry rather than oak‚ so direct material costs will increase by $30 per unit. 72. For Grant’s Kitchens‚ what is the minimum acceptable
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Bismarck’s Foreign Policy Otto von Bismarck (1815-1898) ruled Germany’s foreign policy from 1871 until 1890. He won over Prussia’s elected representatives by unifying Germany‚ first the north (1866) and then (in 1871) the whole of ‘Lesser Germany.’ In 1870‚ the French government blundered into a conflict with Prussia. By declaring war‚ the French fell into a trap that the Prussian king’s chief minister‚ Otto von Bismarck‚ had carefully laid for them. War against France‚ the ‘traditional enemy’
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online 29 December 2012 Jel classification: G34 G32 Keywords: Corporate governance Ownership Earnings informativeness Audit committee a b s t r a c t Policy makers around the world have focused on corporate governance reform since the Asian financial crisis and scandals in the United States such as the Enron debacle. In particular‚ policy makers have focused on the establishment of independent audit committees to improve investor confidence in reported accounting information. In a sample
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3. The Revenue Cycle The revenue cycle is a set of four business activities: Sales order entry‚ shipping‚ billing and cash collections. To each of these activities there are related administrative organisational activities. It is all associated with providing the goods and services of a company to their customers and collecting the payments for these sales. Information about the revenue cycle activities also flows to the other accounting cycles which are: the expenditure cycle‚ the production
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When Mrs. Record does not find Joey with Jamie or Emaline‚ Emaline says: “The alarm that rang in my head on seeing Angus riding in Harry’s truck rang even louder” (page 189). What might Emaline be feeling and why? I think Emaline felt doubtful and relieved. Once she saw Angus with Harry‚ she knew something bad was going to happen. Emaline knew that Harry Record was going to do an ignorant act because of his hate towards Angus. She kept the image of Angus in the
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the so-called pricing process?” Pricing is the determination of monetary amount in exchange on the commodity sold or the service rendered by the business. In pricing‚ the Business should consider the following factors that affect pricing: 1. The manufacturing or production cost. Variable and fixed costs are the costs incurred in a product or service. Examine whether the costs that have been incurred in the commodity sold or service rendered are going to be covered up by the revenue given in a
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