Management Project – A Two Years Marketing Plan for Ocean Park Student Name: Chan Chi Keung Tommy Student Number: 052354 Spring Term 2008 Table of Contents (A) (B) (C) EXECUTIVE SUMMARY …………………………………………………….………… P4 INTRODUCTION OF OCEAN PARK ……….…………………..………… …… P.5-6 MARKETING OBJECTIVE ………..……………………..…………………..……… P.7 1. 2. To attract more Mainland visitors in coming two years To sustain/ maintain Ocean Park as a world-class and must-see destination (D) SITUATION ANALYSIS ……..…………………………
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Introduction As of now the Earths ocean is home to over 230‚000 species of marine plants and animals. Today the oceans are at risk because of human activities. The main problem is climate change which leads to other problems within such as ocean acidification and pollution; these effects can all have an ever lasting impact on what’s in the ocean and what’s out. Paragraph 1: Climate Change (ocean acidification‚ CO2 ‚etc.) One of the main dangers of the oceans today is climate change and from
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AIRLINE PASSENGER INDUSTRY Monday‚ November 1 2010 I. INTRODUCTION There are many factors that affect the everyday operation of a firm in an industry. These factors are both internal and external and hence a firm will need to adjust its strategies to accommodation both. However‚ in this paper I will be focusing mainly on the external factors that will affect the existence of a firm in an industry. (Cyert.R.M et al‚ 2003) II. DEFINITION OF THE UK PASSENGER AIRLINE INDUSTRY The United Kingdom
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www.thetimes100.co.uk Engaging consumers through word of mouth marketing Curriculum Topics • The marketing function • Promotional approaches • Word of mouth (WOM) • Evaluating promotional activities Red Bull Wings Team Red Bull Cliff Diving Introduction In today’s society‚ consumers are bombarded with promotional messages from organisations. Consumers receive these messages when they listen to the radio‚ watch television‚ read a newspaper‚ commute to work or simply walk around a city centre
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INTRODUCTION AND CONTENTS PAGE • This presentation is about the Red Bull company in the United Kingdom. • We will be looking at the background of the company‚ customers and consumers‚ as well as the competition and the market analysis of Red Bull. ABOUT RED BULL • In 1982‚ Dietrich Mateschitz became aware of products called "tonic drinks"‚ which enjoyed widespread popularity throughout the Far East. His idea to market these functional drinks outside Asia evolved whilst he sat at a bar at the
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Globalization The example of the automobile industry ECON 3730 –Economic Geography William H. Warren Introduction: When I think of Globalization‚ I always have the car companies in mind as pioneers in many aspects of globalizing. This paper is going to examine the reasons why automobile companies are shifting production from Germany in particular to foreign countries. I will also compare the major locations for manufacturing‚ China and Eastern Europe‚ and show how those regions qualify
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Introduction Ocean Park‚ Hong Kong’s only homegrown theme park‚ was opened in 1977. It is the largest marine-based theme park in Asia‚ focusing on providing facilities for educational‚ recreational and conservation activities to the public. The park houses fourteen rides‚ an assortment of aquariums‚ a giant panda exhibit‚ observatories and educational laboratories. It is also the only Asian Park to be accredited by the American Zoo and Aquarium Association. Problem- Hong Kong Tourism In 2004‚
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saline coastal habitats in the tropics and subtropics – mainly between latitudes 25° N and 25° S. The saline conditions tolerated by various species range from brackish water‚ through pure seawater (30 to 40 ppt)‚ to water of over twice the salinity of ocean seawater‚ where the salt has become concentrated by evaporation (up to 90 ppt).[1][2] The many species of trees and shrubs adapted to saline conditions are not all closely related‚ and the term "mangrove" may be used for all of them‚ or more narrowly
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How true would it be to say that ‘Little Red-Cap’ is representative of the body of Carol Ann Duffy’s collection ‘The World’s Wife’? Duffy includes a range of themes‚ which are portrayed in an idiosyncratic way within the collection ‘The World’s Wife’. Most prominently ‘Little Red-Cap’ focuses on the issues of female dominance whilst contrasting it with female exploitation. Alongside‚ qualities of ambition and independence Duffy can represent her female characters as significant and therefore hinder
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some staff that also working in the property‚ the effects that influence the staff‚ the customer and the management itself‚ then consider few points of recommendation and conclusion about the issue. There is always a major issues in a hospitality industry‚ because in a property such as hotel or resort‚ there are a huge range of department such as housekeeping‚ food and beverages and front office‚ each department has their own function to aim and achieve a same goal which is maintain the brand standard
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