Electronic media are media that use electronics or electromechanical energy for the end-user (audience) to access the content. This is in contrast to static media (mainly print media)‚ which today are most often created electronically‚ but don’t require electronics to be accessed by the end-user in the printed form. The primary electronic media sources familiar to the general public are better known asvideo recordings‚ audio recordings‚ multimedia presentations‚ slide presentations‚ CD-ROM and online content
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Mass Media Nicholas Felix Hum/186 6/4/2014 Dr Epps Mass media during the last century has come at us in different ways. The use television and radio to spread the news. Than more recently it is the internet that has played a big factor in spreading news at a faster rate. Many people are easily influenced by what they see on television‚ radio or internet. The media has a way of spreading stories true or not and can be damaging if not true. One example of the media influencing people would be
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COM3702/101/3/2013 Tutorial letter 101/3/2013 Media studies: policy‚ management and media representation COM3702 Semesters 1 & 2 Department of Communication Science IMPORTANT INFORMATION: This tutorial letter contains important information about your module. CONTENTS 1 2 3 3.1 3.2 3.3 4 4.1 4.2 4.3 5 6 7 8 8.1 8.2 8.3 8.4 9 10 11 INTRODUCTION ............................................................................................................................ 3 PURPOSE OF AND
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Matter of Time: Field Differences and the Shaping of Electronic Media in Supporting Scientific Communication Rob Kling & Geoffrey McKim April 27‚ 2000 Indiana University School of Library and Information Science 10th & Jordan‚ Bloomington‚ IN 47405 USA +1 812 855 5113 kling@indiana.edu‚ mckimg@indiana.edu Accepted for publication in: Journal of the American Society for Information Science Abstract The shift towards the use of electronic media in scholarly communication appears to be an inescapable imperative
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News Media Bias: A New Theoretical and Methodological Approach By Peter Brinson Allegations of media bias are nothing new in the United States. Though conservatives have been the most vocal in recent years‚ liberals have also been known to argue that the news media systematically presents information in a way that privileges the opposition’s viewpoint. This debate has been carried out in the popular press as well‚ with each side struggling to provide the definitive proof that the media disadvantages
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Social Media Carole Mari` Chivers University of Phoenix Author Note Week 4 Assignment Media and American Culture Susan (Sueki) Woodward Social Media Definitions “Mass Media specifically refers to a means of communication that is displayed to reach a wide audience” (J. Lule‚ Exploring media and culture‚ 2012‚ p. 21). “Media Convergence is the process by which previously distinct technologies come to share tasks and resources” (J. Lule‚ Exploring media and culture‚ 2012‚ p. 49). What are
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kinds of media and the types of content that satisfy their social and psychological needs. Researchers Jay G. Blumer and Elihu Katz introduced the Uses and Gratification Theory not asking the question of "What do media do to people?" rather asking‚ “What do people do with media?" The Uses and Gratification Theory A theory of Mass Communication that places the needs‚ motives and gratifications of media users in the center of interest and sees media users playing an active role in the media consumption
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Media Plan Group Project Handout PRA3010 Media Planning (Spring 2014) For this final project‚ you will work in a team to put together a strategic media plan for a brand. Each team can function like a media agency/group. Your task is to conduct research and put together a plan that will help elevate the client’s brand to a new level in the market place. You need to convince the client that you have the best plan to help the brand achieve its objectives. You have to rely on the library’s databases
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Exploring Social Media Marketing Towards a Richer Understanding of Social Media in Postmodernity Monika Garnyte and Ana de Ávila Pérez Thesis supervisor: Lars Haahr MA in Corporate Communication 1st December 2009 Aarhus School of Business‚ University of Aarhus Exploring Social Media Marketing: Towards a Richer Understanding of Social Media in Postmodernity Monika Garnyte and Ana de Ávila Pérez Acknowledgements The authors
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The Mass Media 2. Ownership and Control Sociology Central The Mass Media www.sociology.org.uk Media Ownership Private: Companies are State: The BBC‚ for example‚ is owned by individuals‚ families‚ shareholders and so forth. state owned; it is funded by the taxpayer and doesn ’t have private owners or shareholders. There are different types of state ownership around the world. In China‚ for example‚ the government directly controls media content (the media is‚ in effect
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