and distributor of nonalcoholic beverage concentrates and syrups‚ used to produce more than 230 beverage brands. Year after year‚ the company has been discovering new foreign markets to bring higher profits to fulfill its ultimate obligation to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. Due to strong Competition with Pepsi-Cola‚ Coca-Cola wants to reduce its risk and increase its global market share
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Gun Control: Overview The issue of gun control has been debated for a long time‚ probably ever since they were invented. The gun is a small‚ rather easy to obtain‚ weapon that is lethal if used in the right (or wrong) way. This makes the gun an extremely dangerous factor in our lives. If used improperly‚ a gun could be lethal to not only the target‚ but the user as well. The availability of guns has sky rocketed in the past decade or so‚ and the immense population of guns in our society make it
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Sainsbury’s Product and Branding Product and Brand Planning Sainsbury’s products are divided into three man categories; each category meets different customer needs. The three different categories are the basic products‚ the core and the premium. It is key for Sainsbury to plan the location of their products; the basic products are usually placed on the bottom shelves. The premium products are located at much higher level‚ normally around the eye-level of customers. This is done in order
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Critical Theory – Overview In the humanities and social sciences‚ critical theory is the examination and critique of society and literature‚ drawing from knowledge across social sciences and humanities disciplines. The term has two quite different meanings with different origins and histories‚ one originating in social theory and the other in literary criticism. Though until recently these two meanings had little to do with each other‚ since the 1970s there has been some overlap between these
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PRODUCT Product can be defined as anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a want or need. Product can be classified into groups according to their durability or intangibility. As the products of Gardenia‚ it would be classified as non-durable goods. They are tangible goods that are normally consumed in one or a few uses. Gardenia is bread’s product. Such good include products that customers eat daily. This type of product are consumed
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A product manager investigates‚ selects‚ and develops products for an organization‚ performing the activities of product management. A product manager considers numerous factors such as intended demographic‚ the products offered by the competition‚ and how well the product fits with the company’s business model. Generally‚ a product manager manages one or more tangible products. However‚ the term may be used to describe a person who manages intangible products‚ such as music‚ information‚ and services
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in 1963. The OAU was a product of a compromise of African statesmen who wanted political union of all independent African states and those who preferred functional cooperation as a building block towards the construction of an African socio-psychological community. The OAU was then transformed to AU in Sirte‚ Libya in 2001 with African leaders aiming to harmonize the economic and political policies of all African nations in order to improve pan-African welfare‚ and provide Africans with a solid voice
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information: Describe product mix () under the corporate brand by identifying the product width (categories of products) and depth (products within the categories) Pick 2 specific brands or product items. Describe the target market for each of the 2 brands. Explain your reasoning Johnson and Johnson – www.jnj.com In Word‚ create a table to organize the information: Describe product mix () under the corporate brand by identifying the product width (categories of products) and depth (products within the
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Product standardization Definition : Product standardization in business is the process of developing same product for multiple countries. Advantages: The main advantage of product standardization is cost saving. Cost reduction will give economies of scale. Since you are making large quantities or the same‚ non-adapted product - you benefit from the advantages associated with manufacturing in bulk. For example‚ components can be bought in large quantity which reduces the cost-per-unit. These
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Outline the concept of the augmented product. Apply and evaluate the concept to a brand of your choice. The concept of the augmented product tries to show how the overall view of the product and brand by fragmenting it into separate dimensions. Corey (1975) describes it as “the product is the total package of benefits that the customer receives when he buys.” There are 3 dimensions; core‚ tangible and intangible. Through these dimensions the product can be differentiated from competitors and
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