Market segmentation is a long-standing strategy used especially in consumer products. It is measurable‚ accessible‚ distinguishable‚ and actionable. Observing markets in the Philippines‚ can you identify market segments for fast food‚ garments‚ cigarettes‚ alcohol‚ computers‚ passenger cars‚ and beach resort? Please show the positioning of 2 consumer products and their competition in these segments. For levels of Micromarketing 1. Segment Marketing – consists of a group of customers who
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VALUE ADDED TAX What is Value Added Tax (VAT)? It is a tax on consumption levied on the sale‚ barter‚ exchange‚ or lease of goods or services in the Philippines and on the importation of goods into the Philippines. It is an indirect tax‚ as provided in Section 105 of the NIRC. It is an indirect tax meaning the amount of tax may be shifted on the buyer‚ transferee or lessee of the goods‚ property‚ or services. The Code provides that the tax may be shifted to the consumer‚ most if not at all
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The Economic History of the Philippines 1000 B.C. – Post World War II ECON 365 Marcus G. Lundy III December 6‚ 2012 Section (I) Evolution over time of the borders of the modern country over time The Philippine archipelago is comprised of 7‚107 islands (about 500 mi (805 km) off the southeast coast of Asia‚ of which only about 2‚000 are inhabited. They are clustered into three major island groups; Luzon‚ Visayas‚ and Mindanao. The overall land area is comparable to that of Arizona. Only
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has been applied to the Philippines since the 1960s and continues to be relevant to their economic situation today. In particular‚ the term has been used to describe the Filipino nursing sector. Although the economic situation has changed in the last several decades‚ academics have tended to discuss the brain drain phenomenon in the Philippines as a historical progression from colonial and international ties. Post-Colonial Philippines In 1946‚ colonialism in the Philippines ended with the election
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Cross-Cultural Marketing Starbucks in the Philippines Yves Tsou Liang Yu Chen Audrey Arayata Shana Solis Introduction The Market Environment The Philippines is a country located in Southeast Asia. Its 7‚107 islands experience 8 months of summer every year. During the summer‚ the hottest possible temperature to be recorded is 41C. These show just how warm the weather in the Philippines tends to get. Also‚ the Philippines was colonized by many Western countries‚ but the
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Introduction The Philippines is having a large population and this results to poverty‚ so the Government of the Philippines decided to pass the Reproductive Health Bill or also known as RH BILL. The RH BILL is aiming to guarantee universal access to methods and information on maternal care and birth control. Since RH BILL is heard here in the Philippines‚ many thoughts have entered people’s mind‚ what is it for? Obviously it is for population control. The Bill focuses principally on the social
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Ayaka Okura 12121053 Evelyn Naoumi Academic Writing 1 Water Pollution In The Philippines The Philippines is an archipelago‚ which means it is made up of a group of islands and is rich in bodies of water such as the oceans‚ rivers‚ and lakes. However‚ according to the data released by Water Environment Partnership in Asia (WEPA) in 2005‚ 42.89% of the waters in the Philippines are contaminated. These contaminated waters have not only been continuously harming people‚ but also the aquatic
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argued that the starting point of all this was America’s intervention in Cuba and the Philippines. It has been proven that the sole purpose behind America’s intervention into these countries was to expand its economic interests‚ but methods they used to achieve their goals especially in the Philippines can be described as shocking. Many have argued that racism is one of these methods that were used in the Philippines. Based on the context of arguments
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Molina‚ Edlyn Joy D. NATIONAL MUSEUM OF THE PHILIPPINES A narrative report Located at Padre Burgos Street‚ Manila City‚ sat the two branches of The National Museum of the Philippines---the National Gallery of Art and the Museum of the Filipino People‚ where we went first. As we enter the hallway that leads to the first floor exhibits‚ we were greeted by a native Nipa hut complete with things that our ancestors used in the past. That same floor also houses the San Diego wreck
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“The Philippine Daily Inquirer” I. Introduction Philippine Daily Inquirer is one of the most prominent newspapers in the Philippines. It is the most widely read newspaper nowadays because of its updated content. The Philippine Daily Inquirer is undeniably the country’s most widely read and circulated newspaper. With over 2.7 million nationwide readers daily‚ it enjoys a market share of over 50% and tops the readership surveys. Not only is it the most read among all sectors and ages‚ it is also
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