Retailer Case Study and Consumer Profile The retailer’s overview American apparel is an integrated quality high street retailer‚ clothing manufacturer and distributor operating more than 273 retail stores in 20 different countries. The brand was founded in 1989 by Dov Charney‚ an eccentric who made a brand which accentuated his personality‚ style and creativeness. It wasn’t until he re-launched and relocated the company (including the manufacturing) to Los Angeles in 1997 when American
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something that has stuck with me: “Pooja‚ I know you like fashion‚ but I have heard some boys in your class talking about the way you are dressed. I think it would be best if you go change.” I was ashamed. I felt ashamed that people were talking about my clothing. I felt ashamed of my outfit choice. And most of all‚ I felt ashamed of my body. At the time I felt as if I had done something wrong‚ but in retrospect I was the one who had been wronged. Fervent dress-coding is not only sexist; it also reinforces
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How fashion professionals are inspired by history and culture? It has long been claimed that fashion is a repetition of well-forgotten old. For centuries‚ designers drew inspiration from ancient cultures and traditions‚ ancient civilizations‚ mythical gods and exotic countries. Often the Greek goddesses‚ who have long manipulated the arts and war‚ intervened also in fashion. For years the dresses are current‚ familiar from mythology and the movies with mythological themes - naked shoulder‚ enchanting
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Jenny Liu FAS 109 – 14.00 03 December 2007 Essay: Artemis Goddess‚ Victorian Corsets‚ and Its Contemporary Revivals “Fashion has always had a love affair with history‚ old themes worn as new details.” - Judith Clark‚ curator of the Spectres exhibition at the V&A. Although costume and fashion are too often considered the same‚ they are two different concepts. Costumes are in history and set as a foundation for revival and contemporary fashion. It expresses the way of
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American Apparel is a clothing manufacturer‚ distributor and retailer based in Los Angeles‚ California. Founded in 1989 by Canadian entrepreneur‚ Dov Charney‚ the company functions as a vertically integrated manufacturer that creates and develops their own advertising and branding campaign. American Apparel stresses the importance of mandating and promoting labour policies that reject clothing manufactures in sweatshops (AmericanApparel.net). First‚ this section of this paper will illustrate that
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S.W.O.T for our competition- American Apparel Strengths: Their profitable idea is the plain T-shirt which never goes out of style and is something everyone has or wants. This makes their store have a wide range for many different demographics making it appeal to a huge amount of customers. They also have a very creative mission statement and are a very loyal brand. Weaknesses: They have a very young CEO who has already been accused of sexual-harassment within the company numerous amount of
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Module: “Basic English”. Unit: “Clothes/Fashion/Style”. Theme: “Fashion victims”. Problem: Factors that make people buy things they don’t need. Factors that make people to look ordinary‚ like anybody else. Idea of the project: If someone wants to change the world by buying clothes it doesn’t work. It’s better to change his/her personality to be in harmony with others. While trying to be fashionable‚ people loose themselves and become fashion addicted (so called “fashion victims”). It’s better
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beauty and generating new trends. Fashion in the 1920’s became the basic building block for what is today’s contemporary fashion world. People really started to challenge society with fashion. People used fashion to protest social norms and make provocative political statements. They became more daring with the way they dressed. In the 1920’s‚ there was an economic surplus which had America thriving. The enactment of prohibition in 1919 led to
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Argumentative Essay An argumentative essay puts forward a strong statement which may be new or potentially provocative and uses the standard essay format to expand on and support the thesis with evidence which attempts to persuade the reader that the opening statement is correct whilst acknowledging other arguments. The method used will usually consist of reasoned argument where opinion is proposed as an undeniable fact and seek to prove this by means of logical debate of an issue. Typically‚ the
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Today’s basic wardrobe will consist of whatever clothing a person needs for work ( a suit or nice dress‚ uniform‚ or work clothes)‚ clothing for going out (party dresses‚ suits‚ etc.)‚ clothing for sleeping or lounging‚ and clothing for when you are just living (tees‚ jeans‚ sports attire‚ etc.). For the purpose of this comparison‚ the fashion of the Victorian period will be used. The Victorian wardrobe consisted of clothing for the day and clothing for sleeping. Many times the undergarments would
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