Assignment brief Unit number and title Unit 9 – Creative Product Promotion Qualification BTEC National Level 3 - Business Start date 27/1/14 Deadline 11/2/14 Assessor Rachel Harding Assignment title Assignment 1 of 3 – Interesting Promotional Campaigns The purpose of this assignment is to: Know the constituents of the promotional mix Understand the role of promotion within the marketing mix Scenario You are a researcher employed by a marketing magazine and have been asked
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RESEARCH METHODOLOGY Research Methodology is a way to systematically solve the research problem‚ it not only takes the research methods but also consider the logic behind the methods. The study of Research Methodology for developing the project gives us the necessary training in gathering materials and arranging them‚ participation in the field work when required‚ and also provides training in techniques for the collection of data appropriate to particular problems. primary objectives 1) -To
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(“All x are like...‚ so...”) Wheel of science (simple) Theories → Hypotheses → Observations → Empirical Generalizations deduction → induction Chapter 2 Paradigms‚ Theory and Social Research paradigm Model or frame of reference through which to observe and understand (Satz von Vorgehensweisen) macrotheory Aimed at understanding (interactions among) whole societies (e.g. Marx) microtheory Aimed at understanding social life at
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NOTES BASED ON RESEARCH METHODOLOGY BY WELMAN‚ KRUGER AND MITCHELL‚ 3RD EDITION. THE AIMS OF RESEARCH Research is a process that involves obtaining scientific knowledge by means of various objective methods and procedures. The term objective indicates that these methods and procedures do not rely on personal feelings or opinions and that the specific methods are used at each stage of the research process. These methods include procedures for drawing samples (e.g. simple random sampling)‚ measuring
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Major Characteristics of Survey Research * Most surveys possess three basic characteristics: (1) the collection of information (2) from a sample (3) by asking questions‚ in order to describe some aspects of the population of which the sample is a part. The Purpose of Survey Research * The major purpose of all surveys is to describe the characteristics of a population. * Rarely is the population as a whole studied‚ however. Instead‚ a sample is surveyed and a description of the population
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the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you‚ the manager‚ are also the researcher. Key issues and concerns 1. The key issues and concerns relating to any research project such as to estimate the sales potential in the domestic market‚ first points to the issue of defining the purpose of the research‚ the area sales manager or researcher
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Unit 9:exploring creative product promotion P4: explain the reasons behind the choice of media in a successful promotional campaign. Brandon Baumgart IBS 1c P4 Version 3 30 may 2012 Mrs. Daymond From mouth-to-mouth to TV and Internet. In 1886 when coca cola started they didn’t had TVs‚ radios and Internet to tell people they have invented something new. So everything was from mouth-to-mouth‚ through the flyers‚ the newspapers or big wall paintings on high buildings. Later they
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NT1310 Unit 9 Assignment 1 A light-emitting diode (LED) is a semiconductor light source. LEDs are used as indicator lamps in many devices and are increasingly used for general lighting. Appearing as practical electronic components in 1962‚ early LEDs emitted low-intensity red light‚ but modern versions are available across the visible‚ ultraviolet‚ and infrared wavelengths‚ with very high brightness.When a light-emitting diode is switched on‚ electrons are able to recombine with holes
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sampling methods. Give one example of each. Non-probability sampling Non-probability sampling is that sampling procedure which does not afford any basis for estimating the probability that each item in the population has of being included in the sample. In this type of sampling‚ items for the sample are selected deliberately by the researcher; his choice concerning the items remains supreme. Non-Probability Sampling Methods: The common feature in non probability sampling methods is that subjective
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It is primarily a methodology used to characterize and quantify specific sources of error that contaminate the observed measurement of interesest in order to have future research be more error free. In other words‚ if something has often happened in the past‚ it will likely happen in the future (Lee & Baskerville‚ 2003). In research that is extremely important because once researchers have collected enough data to support their hypothesis‚ they can develop a premise to predict the outcome in similar
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