EVOLUTION OF THE XBOX SUPPLY CHAIN April 2‚ 2007 Contents Section 1: A Synopsis and interpretation of the Supply chain changes made between Xbox and Xbox 360 Section 2: Benefits and Risks of global launch of Xbox 360 Section 3: Benefits and Limitations of using EMS firms concentrated in China and an Analysis of the co-ordination efforts required Section 4: References 21 Section 1: A Synopsis and interpretation of the Supply chain changes made between Xbox and Xbox 360 by Anand Kangala
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Global Supply Chain Design Evolution of the Xbox Supply Chain Management Summary Contents Evolution of the Xbox Supply Chain 1 - Introduction It was in 1999 when the initial proposal to Bill Gates was made to create a game console. Long before the legitimization of this project‚ Microsoft was not only encouraged by the gamer’s scene to enter this market‚ but the main driver was to secure shares in the console market
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Microsoft 1 MicArosoft Outsourcing Xbox Production Geovanna Garcia BUS25010016-200905 – International Business Environment Professor Adkins September 2009 Microsoft 2 Microsoft – Outsourcing Xbox Production When Microsoft decided to enter the video game market with its Xbox gaming console executives had to make a strategic decision whether to manufacture the Xbox or outsource the manufacturing. After some studies‚ it was decided that they did not have manufacturing and
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Executive Summary & Introduction The Xbox 360 is the second video game console produced by Microsoft‚ and the successor to the Xbox. The Xbox 360 competes with Sony’s PlayStation 3 and Nintendo’s Wii as part of the seventh generation of video game consoles. We plan to launch a high-quality‚ it is slimmer than the previous Xbox 360 model and features integrated 802.11 b/g/n Wi-Fi‚ TOSLINK S/PDIF optical audio output‚ a 250 GB hard drive‚ 5 USB 2.0 ports (compared to the 3 from older versions)
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with speech and gesture recognition. We then become the controller. Kinect was a combination of creativity and successful implementation of ideas into a marketable concept. Indeed‚ it all started when Don Mattrick got hired by Microsoft to manage the Xbox segment. He challenged the whole team to bring gaming to a whole new level by getting rid of controllers . Kinect is a pure commercial product innovation (opposed to process‚ marketing and organisational innovation). It raised major strategic dilemmas
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The Xbox launch was mainly a “strategy to move beyond the PC market”. Microsoft was ready to release their first fully computing system in order to “develop into living rooms worldwide.” By 2001‚ Microsoft was able to envision one of the most technological advanced consoles. They “outclassed any current existing system” by developing a high performance‚ easy- to-use platform that incorporated the first Worlds’ integrated high speed gaming network: the Xbox Live. However‚ Microsoft was making a
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6327‚ Australia Dear Mr Knox‚ As requested‚ please find enclosed the report identifying opportunities in the 16-36 year old male gamers market for expanding our Xbox product line. The purpose of this report is to first present emerging trends in the electronic gaming platform category before identifying opportunities to extend the Xbox line. The findings from our research indicate that‚ at times‚ portable gaming devices are in high demand due to their portability. On closer inspection it was
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Case Study Analysis: Microsoft: The outsourcing of XBOX production International Business IB300 April 10‚ 2011 In summary the following case was about Microsoft’s quest to enter the video game market with its Xbox gaming console. Microsoft’s history of having a small hardware business forced Microsoft to make a crucial decision about whether it should manufacture this gaming console along with managing a global supply chain or outsource the manufacturing to a third party. They quickly decided
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Financial Statement Analysis Kirkland’s And Pier 1 Imports I. EXECUTIVE SUMMARY Kirkland’s Inc. and Pier 1 Imports are among the major players represented in the retail home décor industry‚ where there is a constant demand to provide the right merchandising mix and marketing program for consumer attraction. However‚ in recent years there has been a decline in the retail home décor industry. Consumers have cut spending in anticipation of the continuing rise in gas prices
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Wii vs. Xbox 360The Nintendo Wii and Microsoft Xbox 360 are two of the most revolutionary new game systems. The Xbox 360 is more powerful‚ but on the other hand the Wii has some unique features and a lower price tag. In many ways these two consoles are very alike. At the same time they also have many differences. Nintendo and Microsoft reach out to different audiences with their unique gaming systems. The Xbox 360 was released in fall of 2005. The Nintendo Wii was released two years later in fall
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