PSA : DOSSIER DE STRATEGIE DOSSIER DE STRATEGIE Professeur responsable : BENAVENT Christophe BOISSEAU Christophe Réalisé par : BENZAKRI Dalila NACHET Lamiaa 1 SANDWIDI Adeline PSA : DOSSIER DE STRATEGIE Executive Summary: - Le marché de l’automobile est hyperconcurrentiel mais fermé à d’autres entreprises : • • • • Dominé par des géants mondiaux‚ presqu’en Oligopole Diversité importante dans les gammes de voiture‚ stratégie de la marguerite Demande des investissements lourds
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Interfaces Publication details‚ including instructions for authors and subscription information: http://pubsonline.informs.org Improving Car Body Production at PSA Peugeot Citroën Alain Patchong‚ Thierry Lemoine‚ Gilles Kern‚ To cite this article: Alain Patchong‚ Thierry Lemoine‚ Gilles Kern‚ (2003) Improving Car Body Production at PSA Peugeot Citroën. Interfaces 33(1):36-49. http://dx.doi.org/10.1287/inte.33.1.36.12723 Full terms and conditions of use: http://pubsonline.informs.org/page/terms-and-conditions
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The home bias in the automotive industry‚ a comparative research of Toyota and PSA Peugeot Citroën. TABLE OF CONTENTS INTRODUCTION P.3 RESEARCH DESIGN P.3 BACKGROUND OF TOYOTA P.4 BACKGROUND OF PSA PEUGEOT CITROËN P.6 RESEARCH RESULTS P.8 DISCUSSION & CONCLUSION P.19 REFERENCES P.21 FIGURE 1: MOBILITY‚ PEOPLE AND SUSTAINABILITY
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Words = 4391 Content Introduction 2 1) Why Peugeot should export the 5008 HDI hybrid? 3 2) Economic and political barriers that impact the export. 5 3) Peugeot‚ a strong international competitiveness. 6 4) The influence of culture in the marketing strategy. 10 5) Which market entry? 12 6) What about an acquisition? 13 7) The International Product Life Cycle: 14 8) Effects of the exchange rates and inflation: 15 9) Personal selling: 16 10) International marketing controls:
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Challenges’‚ The American Economic Review‚ vol Gong‚ Z.Z.‚ 2004‚ ‘Peugeot rolls back into China’‚ China Daily‚ viewed 3rd September‚ <http://search.proquest.com.ezproxy.lib.rmit.edu.au/docview/258041559?accountid=13552> Griffin‚ R W‚ Pustay M W‚ 2013‚ International Business‚ 7th Edition‚ Pearson Education Limited‚ England Hall‚ E.T.‚ 1977‚ Beyond Culture‚ Anchor Press / Doubleday‚ New York Harwit‚ E.‚ 1997‚ ‘Guangzhou Peugeot: Portrait of a commercial divorce’‚ The China Business Review‚ vol
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Strengths: PSA team had strategic and financial advantages over its competitors with stimulation of synergies between Peugeot and Citroen‚ which came form the standardisation of vehicles with 50% of non-visible components being shared. Joint purchase of these components was another advantage above competitors. R&D expenses were also shared as per the two parallel model ranges. Using two different dealer networks for each marque also created an advantage over competitors by giving PSA greater market
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Analysis - Peugeot 206 commercial Introduction If a compact car is your interest‚ then you need to check out the Peugeot 206. The Peugeot 206 is world renowned. You will find it just about everywhere around the globe. The Peugeot 206 offers a choice of two petrol engines‚ a 1.4 litre 8-valve or 1.6 litre 16-valve engine. There is an option of a highly efficient HDi 70 diesel or the powerful HDi 110 diesel. There is a choice‚ depending on the engine you choose‚ of either a manual or Tiptronic
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strategy file: PSA Peugeot Citroën History of PSA Peugeot Citroën PSA (Peugeot Société Anonyme) was founded in 1966 by the Peugeot family in order to be the holding of the Société des automobiles Peugeot. This company was founded in 1810 originally producing wind Moulin‚ but then focusing on the car sector in 1891‚ becoming one of the first company of the world in this sector. It officially became Société des automobiles Peugeot in 1896. PSA will become PSA Peugeot Citroën in
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Corporate culture is the behavior of humans who are part of an organization and the meanings that the people attach to their actions. It includes the organization values‚ visions‚ norms and habits. It affects the way people and groups interact with each other‚ with clients‚ and with stakeholders. . Cоmpаrеd to Burеaucracy‚ which hаs writtеn‚ inflexible rulеs and consists of systems of administrations distinguished by its clear hierarchy of authority; corporate culture represents the personality of
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Corporate Culture The culture of an organization is the set of values‚ beliefs‚ behaviors‚ customs‚ and attitudes that helps its members understand what the organization stands for‚ how it does things‚ and what it considers important"(Griffin‚ 49). In other words‚ "the way things work around here" (Dr. Williams). In order for any small business or large corporation to be successful‚ the employees must understand what is expected of them. While things might be slightly different in a large corporation
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