Report on the ASDA supermarket chain History Asda is a leading nationwide supermarket market chain in the United Kingdom. The chain offers food‚ clothing and general merchandise products. Asda became a subsidiary of the giant American retailer‚ Wal-mart in 1999. Wal-mart is the largest retailer in the world. Asda was co-founded in 1965 by two farming brothers from Yorkshire and Noel Stockdale. The chain initially started with just a few stores offering dairy products and general groceries
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food industry has seen the up and rising supermarket industries‚ which has become dominant in recent years. These large supermarkets focus heavily on operational efficiency‚ especially relying on the importance of one stop shopping for customers‚ and Cold Storage also operates in such manner. Such method of operation affects a lot of small traditional shops such as butchers and bakers. This makes it very difficult and creates a barrier for other new supermarkets to enter this industry. Due to a large
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Supermarket Customers Going to the supermarket is an essential part of everybody’s life. Sooner or later‚ people will run out of groceries and will have to go to the supermarket to get them. Going to buy groceries is a habit that never stops and never changes throughout time. However‚ the way people shop differs from one another. For instance‚ when someone goes to the supermarket‚ he or she will notice different kinds of shoppers wandering around the aisles. These shoppers’ types can be narrowed
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Case 1 – Virtual Supermarkets in South Korea Situation: HomePlus‚ the South Korean affiliate of the British supermarket chain TESCO‚ intends to expand its existing network of physical supermarkets with a number of virtual supermarkets at underground stations in Seoul. The concept is simple. Consumers need to download the HomePlus app to their smartphone and as they walk along the platform (waiting for their next train to arrive) they can scan the QR-codes of the products that are projected on
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Executive summary Woolworths’ mission statement and main strategy is ‘to deliver to customers the right shopping experience each and every time.’ Woolworths’ vision is to provide quality products and services to its customers all the time through price strategies‚ fresh food strategies and human resource strategies. Woolworth’s main strategies are to increase efficiency and be cost effective. To achieve this Woolworths has integrated and implemented several strategies which include every-day
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known by more and more people‚ and Aldi has been obtained ‘Best Supermarket 2009 Award’ in 2009‚ Aldi has become one of most reputable retailer in the international business‚ and it operates over 7‚000 stores worldwide. Considering of this situation‚ it would be interesting to understand and analyse the management strategies of Aldi. Therefore‚ my project will analyse management strategies of Aldi which operates a discount supermarket chain in the retail industry. The paper begins by using PEST analysis
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factors which led to their strategic decision to sustain its competitiveness. Competitions [pic] Source: EuroMonitor International 2009 Like all other companies‚ Cold Storage faces intensive competitions. Till date their major competitor in the supermarkets industry is NTUC FairPrice‚ with a total of 81 outlets islandwide. The co-operative makes much of its efforts to keep prices low on basic products for the benefit of the less well-off. Initially‚ Cold Storage targeted middle to upper income segments
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WAITROSE BACKGROUND Presentation * We are an upmarket chain of supermarkets in the United Kingdom and are the food division of the British retailer and worker co-operative the John Lewis Partnership. * The John Lewis Partnership is an employee-owned UK retailer which operates John Lewis department stores‚ Waitrose supermarkets and the direct services company Greenbee. * Our reputation has been built‚ above all‚ on the quality and freshness of our food. We hold a Royal Warrant with Her
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s t r at eg i c & c o m m e r c i a l i n t e l l i g e n c e grocery retailing in asia Pacific a D V i s o rY Contents Introduction 1 Executive summary 2 Australia 4 China 8 Hong Kong 11 India 14 Indonesia 17
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1. Who are their target customers? "Target customers are those who are most likely to buy from you". A) City’super City’super is a high-end supermarket chain in Hong Kong. Younger than its rivals in the business‚ and with a new concept of making "grocery shopping" into an exciting and enjoyable experience‚ City’super’s primary target customers are the middle class or the upper middle class with a household income of HK$40‚000 upwards per month. They are probably business executives or
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