Lurdes Tchinguengue Los Angeles City College Principles of Marketing (3397) November 14th‚ 2012 SWOT ANALYSIS OF RALPH’S I have decided to do a SWOT analysis of Ralph’s supermarket. It’s a well-known supermarket with a major chain in the Southern California area and the largest subsidiary of Cincinnati-based Kroger. It is the oldest such chain west of the Mississippi River. Ralphs also operates stores under the Food 4 Less and Foods Co.
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Food fight: Fierce price competition has benefited consumers but eaten into profit IBISWorld Industry Report G4111 Supermarkets and Grocery Stores in Australia June 2014 Brooke Tonkin 2 About this Industry 14 Demand Determinants 29 Operating Conditions 2 Industry Definition 15 Major Markets 29 Capital Intensity 2 Main Activities 16 International Trade 30 Technology & Systems 2 Similar Industries 17 Business Locations 30 Revenue Volatility
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Q4 In general‚ what do you think is the best w ay to enter a new market: acquisition‚ join t venture‚ or greenfield investment? What are the location characteristics that affect this decision? What are the firm characteri stics that affect this decision? What indust ry characteristics affect this decision? _In general‚ what do you think is the best way to en ter a new market: acquisition‚ joint venture‚ or gree nfield investment? Exhibit 3 Walmart’s Market Entry Strategy by Country/Region Country/Region
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com/WebShop/Home.do * http://hk.knowledge.yahoo.com/question/ * http://www.tutor2u.net/business/strategy/porter_five_forces.htm * http://www.careertimes.com.hk/english/article/ Background of ParknShop PARKnSHOP is the leading supermarket chain in Hong Kong‚ with an unrivalled reputation for giving customers outstanding value for money‚ the highest quality in fresh food‚ an unmatched range‚ and world-class service. Since we opened our first store in 1973‚ we have grown into
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high levels of consumer loyalty and in certain sectors‚ such as cereals‚ bread and yoghurt‚ it is particularly limited. As a result‚ product switching and the growth of own labels are harming sales of some brands. • The buying power of the large supermarket chains‚ and their demand for lower-priced supplies‚ has put further pressures on food-industry margins —especially on producers operating in commodity sectors‚ such as milk. (It is possible that future EU legislation will prevent the sale of goods
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operates what are known in the grocery business as "limited-assortment" stores or "hard discounters." ALDI has taken this retail concept‚ which features low overhead and scanty selection‚ to its leanest‚ meanest extreme. Unlike the vast majority of supermarket chains‚ ALDI store carries about 1‚400 regularly-stocked items‚ including fresh meat‚ and‚ in certain locations‚ beer and wine‚ of which nearly all are ALDI‚ select brands. Though the original ALDI concept has been modified somewhat to accommodate
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Q2 As we all know Woolworths is one of Australia’s largest supermarket operators. Woolworths supermarkets are everywhere in Australia. Is no exaggeration to say that more than half of Australian’s daily life cannot be separated from Woolworths. Every day people buy a lot of goods from Woolworths‚ such as food and other daily necessities. Woolworths is committed to providing better goods and services to consumers. Nevertheless‚ the customer still needs some other protective. Therefore I think the
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operations into the supermarket channel to reach its revenue target. The company is faced with the strategic marketing decision to increase its revenues from $13 million to $20 million‚ almost a 54% increase‚ in two years before the end of the 2001. Nature view is considering following options to expand its operations to reach its revenue target of $20 million: Option 1: Nature view expands into the supermarket channel with 6 SKUs of the8oz product size. In the supermarket channel‚ Dannon and
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suggests that companies pursue economies of scale in the belief that this will be decisive in determining a competitive advantage and increased profitability. Woolworths enjoys significant economies of scale in relation to its competitors. In the supermarket industry‚ benefits of economies of scale is usually achieved by buying products in bulk and reducing the average costs. As the largest player in the industry‚ Woolworth’s can negotiate significantly lower costs with suppliers due to the large quantities
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PESTLE Analysis Political Factors “A Healthier You” Government Strategy Reporting of organic prices. Safety Inspections Services. Evaluation: POSITIVE impact Economic Factors GDP: ↑ 3.9% in the 3rd qtr Real Personal Consumption expenditures ↑3.0% in 3rd qtr Disposable Personal Income ↑ 6.1 % in the 3rd qtr US Business Cycle: At “slump”/ Wages/Labour European Markets: Weak dollar against Euro‚ Surging Energy Prices‚ Increasing Interest Rates Evaluation: MODERATE impact PESTLE
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