SUNSILK – INNOVATIVE MARKETING STRATEGIES 1. INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according
Premium Brand Unilever Marketing
Basel II Credit Risk – Regulatory Capital Vivek Rastogi (Oski Cohort) EWMBA202: Individual Assignment Paper Submitted On: 12/04/2013 Table of Contents 3. Basel I Capital Accord 3 4. Basel II Capital Accord 5 4.1 Introduction 5 4.2 The three pillars of the new Accord 5 5. Value at Risk and other financial risk measures 7 5.2 VaR Approaches 8 5.3 Financial Risk Measures 9 6. Credit risk measurement under Basel II Capital Accord 9 6.1 Introduction 9 6.2 The Standardized
Premium Operational risk Risk
MY FAVOURITE COUNTRY Taiwan‚ officially the Republic of China‚ is a state in East Asia. Originally based in mainland China now governs the island of Taiwan‚ which makes up over 99% of its territory‚ as well as Penghu‚ Kinmen‚ Matsu‚ and other minor islands. Neighboring states include the People’s Republic of China to the west‚ Japan to the east and northeast‚ and the Philippines to the south. Taipei is the political capital as well as economic and cultural center in Taiwan. New Taipei the most
Premium Taipei Republic of China Taiwan
THE IMPACT ON DIRECTORS OF EU DIRECTIVES IN RESPECT TO EMPLOYMENT CONTRACTS •The member states commit themselves to make the required measure to ensure the laws‚ regulations‚ collective agreements or independent occupations are not contrary to the principles of equal treatment. •The majority of the EU law on employment and industrial relations are contained in EU directives- member states are to accomplish the objectives contained within a directive by a specific date. If they breach to adhere
Premium European Union Regulation
Psychological Testing ...Its Nature and Meaning Psychological assessment is a process that involves checking the integration of information from multiple sources‚ such as tests of normal and abnormal personality‚ tests of ability or intelligence‚ tests of interests or attitudes‚ as well as information from personal interviews. Collateral information is also collected about personal‚ occupational‚ or medical history‚ such as from records or from interviews with parents‚ spouses‚ teachers‚ or
Premium Wechsler Adult Intelligence Scale Psychometrics Personality psychology
|PSY/410 Abnormal Psychology | Copyright © 2010‚ 2009‚ 2007 by University of Phoenix. All rights reserved. Course Description This course is designed to provide students with an introduction to theories and research concerning abnormal behavior (psychopathology). The course will address such topics as the incidence (frequency)
Premium Psychology Research Sociology
University of Phoenix Material Humanistic and Existential Personality Theories Matrix Theory Assumptions Reliability Validity Application Holistic-Dynamic Theory Person-Centered Theory Existential Psychological Theory Existential theory is a philosophical stance that stresses the importance of freedom of choice‚ free will and personal responsibility. This perspective stresses the unique experiences of each individual and the responsibility of each person for their
Premium Existentialism Psychology Philosophy of life
Axia College Material Appendix I Currency Conversion Development Assignment—Flowcharts Complete the flowcharts for the assignment above by typing into the textboxes below. Control Flow Diagram—Main Control [pic] Control Flow Diagram—Display Menu | | |[pic]
Premium United States dollar Currency
Associate Program Material Appendix F Application-Level Requirements Application-Level Requirements List 1. The program shall be a basic checkout calculator 2. The program will display a series of screens prompting the user to enter the item name or number‚ price and quantity. 3. The program will ask to enter any additional items. 4. The program will award a 10% discount if more than four items are purchased of one kind. 5. The program will calculate and display
Premium Real number Ring Integer
Currency Conversion Final Project The Currency Conversion application is a menu-driven program that allows users to select one of five international currency types‚ input the amount of a foreign currency‚ and then converts the foreign currency to dollars. The program displays the equivalent dollar amount and returns the user to the menu until another conversion is inputted or quits the program. International currency type (menu selection) * Canadian dollars (rate: 1 U.S. dollar = 1.4680
Premium United States dollar Currency