Module Title – Social Networking and Enterprise Module Code - 6BUS1062 Academic Year - 2012/13 Semester - A Contents: Social networking is a rapidly growing phenomenon with hundreds of millions of users around the world making it one of the most influential media in the web technology today. Hundreds of companies globally use social networking to gain credibility‚ foster employee relationships‚ build a forum for communication with customers‚ and in most cases‚ boost sales. Businesses
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AFZA Hamdard is one the increasing number of organizations who recognize and value their brands as strategic assets that are built through deeds‚ not merely words or images. While there has been a noticeable increase in more traditional marketing and communications among product and service companies‚ marketers at Hamdard believe that the right starting point is a thorough examination of how the brand is built today. It begins with identifying each point of interaction‚ or brand “touch point‚” between
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OMMUNICATION 1.5 T HE C OMMUNICATION S ITUATION 1.6 T HE C OMMUNICATION P ROCESS /C YCLE 1.1 INTRODUCTION The word “communication” derived from the Latin word ‘communicare’ that means to impart‚ to participate‚ to share or to make common. It is a process of exchange of facts‚ ideas‚ opinions and as a means that individual or organization share meaning and understanding with one another. In other words‚ it is a transmission and interacting the facts‚ ideas‚ opinion‚ feeling and attitudes.
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Syllabus Integrated Marketing Communications (IMC4) 2012-2013 Lecturers: drs. Mark Li Fo Sjoe M.LiFoSjoe@hhs.nl Requirements: 1. Class participation: Minimal 80%. 2. Test Case/Project with 4 graded assignments 3. Class case/Group Presentation (Pass/Fail) 4. Final exam Test period 4 Assumed level of foreknowledge: MKT-1 (Kotler‚ Principles of Marketing) or any other Introduction to Marketing course Literature: Integrated Advertising‚ Promotion‚ and Marketing Communications Clow & Baack‚ 5th global
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problems in children that have been linked to a lack of particular forms of play. ‘All children and young people need to play; it is a biological‚ psychological and social necessity that is fundamental to healthy development’. Biologically children have always needed to play‚ it is essential for brain development and to learn personal‚ social‚ emotional and survival skills. This is evident in the animal kingdom; lion cubs play fight to test their strength‚ baby monkeys are extremely inquisitive
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THE ROLE OF ADVERTISING IN MARKETING COMMUNICATIONS Marketing communications: Marketing communications are the means by which firms attempt to inform‚ persuade‚ and remind consumers – directly or indirectly – about the products and brands that they sell. In a sense‚ marketing communications represent the “voice” of the brand and are a means by which it can establish a dialogue and build relationships with consumers. Marketing communications perform several functions for consumers. Consumers can
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bonus‚ etc. Here‚ the attitude on the part of management in their effort to understand the problems of employees and resolve the issues amicably have better probability to maintain a culture of high performance. Managers must be educated about the importance of the grievance process and their role in maintaining favorable relations with the union. Effective grievance handling is an essential part of cultivating good employee relations and running a fair‚ successful‚ and productive workplace. Positive
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Marketing Social Marketing in the Social Change Marketplace Alan R. Andreasen Journal of Public Policy & Marketing; Spring 2002 Article Review According to the author‚ Social Marketing can be defined as a process involving the design‚ implementation and control of social change programs aimed at increasing the acceptability of a social idea in one or more groups of target adopters as well as bringing about the desired behavioural change. Even if the idea that is being marketed is accepted
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Importance of English in Business Communication By Evelyn Trimborn‚ eHow Contributor Print this article Learning English can be the cornerstone of success in the business world due to the fact that English has become a global language in many industries. English has emerged as the global language of trade and commerce in the past few decades‚ affecting many key aspects of business in the modern world. The English language first spread as the result of colonial expansion‚ and has become
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with increasing globalization‚ changing demographics of the workforce‚ increased focus on profitability through growth; technological changes‚ intellectual capital and the never-endingchanges that organizations are undergoing have led to increased importance of managinghuman resources. In this scenario‚ a human resource (HR) department that is highlyadministrative has to play the role of a strategic integrator to provide the competitiveadvantage needed for survival. implementation. STRATEGIC HUMAN
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