will be describing how marketing techniques are used to market products in two organisations. The organisations I have selected are Tesco and Virgin Group. Growth strategies (Ansoff matrix) Igor Ansoff designed the Ansoff Matrix in 1957 and this was first published in the Harvard Business Review. The Ansoff Matrix identifies four areas of growth: 1. Market Penetration- Market penetration is where a business markets existing products to its existing customers. With this approach businesses are
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“The Matrix”‚ a 1999 film by the Wachowski brothers‚ adapts a number of new and ancient philosophies about the truth behind reality‚ but the most central to the overarching framework of the film is adapted from Plato’s Allegory of the Cave. While “The Matrix” mirrors Plato’s allegory almost exactly in structure‚ its storyline is far more complex and it is effectively adapted to be a modern sci-fi/action movie. The film draws in a modern audience‚ who can relate to its protagonist‚ Neo‚ because we
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The word personality originates from the Latin word “persona” which means mask. From the modern meaning of mask‚ it means a cover used for disguise. However from the ancient Latin-speaking world‚ the word is used not to conceal something but to typify or represent a character in theater plays. Thus‚ personality is what differentiates or distinguishes a person. It is a mask that sets an individual apart from others. For a more detailed description of personality‚ it is defined as the sum total
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Jung’s Theory The MBTI assessments relate to Jung’s theory of personality development (Jung‚ 1948/1969‚ p. 215 [CW 9 pt. 1 para. 397]).Make the theory of psychological types described by Carl Gustav Jung‚ a Swiss psychiatrist and psychotherapist born in July 26‚ 1875 was influence by Sigmund Freud and educated in University of Basel. His theory was based on behavior‚ basic differences in the way individuals prefer to use their perception and judgment. The MBTI assessment is on Jung’s ideas
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The BCG matrix can be used to determine the appropriate mission of an organization with four common missions to choose from: Build (?)‚ Hold (Star)‚ Harvest (Cash Cow)‚ Divest (Dog). Yellow Trubrite Dye: 1) For Monarch‚ In the BCG matrix I think this product should be Build (?)‚ it is because Monarch got about 50% of the market share‚ however because of the obsolescent technologies used‚ the vast industry overcapacity‚ the severe price competition‚ the limited profitability‚ the possibility of
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Personality Overview Theorists over the past several years have been able to find many explanations for ones’ personality. Understanding ones’ personality can really be a difficult task. Our personalities is really the other side of our behavior. Ones’ personality is as different as our fingerprints‚ and our behavior is known to be involved in the group of debate and misconception. Though there are several different viewpoints and suggestions as well whenever it comes to the research of our behaviors
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Apple products have change very much in the past years. The company has reinvented itself time and time again but has really outdone itself in the last few years. It has come to be the latest Apple products are the “thing” to have around the world. These products have forever changed the face of Apple and with new products being released will continue to set the bar for other companies to strive to be like. If you or anyone you know owns or has owned any of Apples more recent products then you or
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Psychologists use the method of personality assessments to test personalities. Testing personalities is much like testing intelligence and because it measures something that is intangible and invisible it can be quite the difficult task. There are different theories of personalities and different methods of assessing those personalities; however some methods of assessment are shared between theories. The four theories are psychodynamic‚ humanistic‚ trait and social learning and all have different
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1． What are the four product growth strategies according to the Ansoff matrix? Critically evaluate each of them with an appropriate example of each. Answer1: (1) Product strategies for growth: a useful way of looking at growth opportunities is offered by the Ansoff Matrix as it is a practical framework for thinking about how growth can be achieved through product strategy. It comprises four general approaches to sales growth: market penetration/expansion‚ product development‚ market development
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GE/McKinsey Matrix is a nine-cell (3 by 3) matrix used to perform business portfolio analysis as a step in the strategic planning process. The template allows the user to generate the matrix using MS-Excel. The MSWord template allows the user to tabulate and present the results of portfolio analysis in a Word document. www.business-tools-templates.com 11/1/2009 Page |1 11/1/2009 GE-MCKINSEY MATRIX MS-Excel & MS-Word Templates User Guide 1 1.1 INTRODUCTION The GE/McKinsey Matrix is a nine-cell
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