CROSS-CULTURAL MANAGEMENT IN SOUTH AFRICA : PROBLEMS‚ OBSTACLES‚ AND AGENDA FOR COMPANIES Nathalie Prime‚ Groupe ESCP-EAP ABSTRACT Within the context of opening of South African economy‚ the purpose of this paper is to explore cross cultural management issues in South African multicultural organisations. Using an emic approach‚ sixteen business cases were studies to explore the following questions : (1) What are the major problems and obstacles to be faced by South African firms
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Cross-Cultural Perspectives Cheryl Byers ETH/316 February 16‚ 2015 Kevin Forsberg Cross-Cultural Perspectives Cross-cultural perspectives are just that‚ an individual perspectives of other another culture in comparison to another. Cola-Cola was created May 8‚ 1886 by John Pemberton and Jacobs’ Pharmacy was the first place it was served at. In 1906‚ Coca-Cola expanded to three countries outside the United States. In 1912‚ they expanded to the Philippines and then to Asia for the first time. In
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Cross-cultural literacy is a branch of literacy that looks at an individual’s ability to understand and appreciate the similarities and differences in the customs‚ values‚ and beliefs of one’s own culture and the cultures of others. There is no culture that can live‚ if it attempts to be exclusive in its own. This emphasizes on the importance of cultural literacy in its varying degrees in the global world. Therefore‚ as citizens of the global world‚ it is particularly important that all nations be
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1. What are LEGO’s values and corporate identity? How did these develop over time (prior to LEGO Media Int’l)? * The name LEGO in itself means “play well”‚ the beginnings of the corporate identity were designed into the brand name * GKC was responsible for the stud and tube system‚ which is recognizable within the logo‚ as well as meant that all Lego blocks could fit together * In the 1970’s‚ GCK designed the “ten lego characteristics” which today represents the guidelines for development
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to gain an insight into the different cultures. Understanding a country ’s business culture is a vital factor in setting up a successful business and communicating effectively. Cross-cultural awareness is a challenge for every international business person. A lot of research has been done in the field of cross-cultural understanding and communication. The theories of many academics are and have been applied to business and management in our days. One of these researchers is Edward Hall. He
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There are six principles of cross-cultural communication. The first principle states that the less someone understands about a culture and the more differences among one another the more difficulties they will have with communication. The second principle states that breakdowns occur due to cultural differences. The third principle is the belief that communicating across cultures helps people to better understand their own communication actions. They become more aware of the hand gestures and word
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Cross Cultural Perspectives ETH / 316 11/25/2013 PHOENIX Cross Cultural Perspectives For many years‚ Nike Inc has been known worldwide as the champion of athletic gear producers‚ being a global leader in business and marketing. The company experienced a tremendous growth between 1970s and 1990s‚ dominating the global athletic footwear and apparel market (Cartey‚ 2002). However‚ in 1990s‚ Nike started facing a fierce criticism for its unethical practices of conducting business
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CROSS-CULTURAL MANAGEMENT IN HTBG SMEs: CHALLENGES AND STRATEGIES INTRODUCTION Cross-cultural management in the organization is one of the important factors of competitive advantage of today’s company in the global marketplace. Accelerated globalization‚ shortening of product or technology life cycle and openness of foreign markets have allowed many companies both large and SMEs to internationalize their activities and markets much more rapidly and early than the one advocated in the stage
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a) What do you think is the key cross cultural concern in this case study? Chinese are often subjected to racial stereotypes such as the “Chinese Chink eyes”. The concern in this case study would be the fact that it propagates this stereotype. As the world is moving towards multiculturalism‚ Dubai is of no exception. The city of Dubai is a highly cosmopolitan society with a diverse and vibrant culture. The advertisement depicts patrons of other cultures developing slanted eyes. While the intention
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Cross-cultural marketing can be defined as the effort to determine to what extent the consumers of two or more nations are similar or different. In order for marketers to become successful‚ they must understand the psychological‚ social‚ and cultural aspects of foreign consumers that they wish to target. Marketers must focus on the differences between communication styles‚ as well as needs‚ among members of different cultures. When making decisions‚ consumer behavior is vital and must
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