Segments can be separated into: • geographic segmentations (i.e. their location)‚ • demographic/socio-economic segmentation (gender‚ age‚ income occupation‚ education‚ sexual orientation‚ household size‚ and stage in the family life cycle)‚ • psychographic segmentation (i.e. similar attitudes‚ values‚ and lifestyles)‚ • behavioral segmentation (i.e. occasions‚ degree of loyalty)‚ • product-related segmentation (relationship to a product) Which is the market segment of a company’s product. The
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5% Gatorade Frost 11.4% Capri Sun Sport 5.5% All Sport 2.4% Other 2.8% Target Market : Target Market Demographics Adults Males 18-24 Race – Black and Hispanic Income $20‚000 - $39‚000 Some High School Target Market - Psychographics : Target Market - Psychographics VALS (Values and Lifestyles) Defines consumer segments on the basis of those personality traits that affect purchasing behavior in the marketplace. EXPERIENCERS Are motivated by self-expression. As young‚ enthusiastic‚ and impulsive
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Consumer Behavior: Market Segmentation Contents Introduction 1 Concepts of Market segmentation 1 Case of a jewelry company 3 Conclusion 7 Reference 8 Introduction Market segmentation‚ as a crucial step of marketing‚ is not what you do to a product‚ but something you know about your customers. A good knowledge of your customers can enable you to yield twice the result with half the effort. Every consumer is different. Some prefer stylish products‚ while some want cheap and durable
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Apple‚ Inc. iGaming University of Phoenix MKT/421 Apple‚ Inc. iGaming Apple‚ Inc. is one of the largest companies worldwide with over four hundred billion market capital‚ but all that influence does not come without new innovation. What is a brief overview of Apple‚ Inc. organization? What new product can be used to increase their influence? What is the importance of marketing for Apple‚ Inc.? What does a strengths‚ weaknesses‚ opportunities‚ threats‚ and trends analysis for the product look
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In addition‚ the guardians of these teenagers are also our concern. We can divide our target market in some sub categories under demographic and psychographic characteristics. They are: Demographics ➢ Males and females aged 13 to 18 years old. ➢ Students ➢ Illiterate teenagers and labours ➢ Floating and street teenagers. Psychographics ➢ Teenagers who associate smoking with their lifestyle ➢ Teenagers who interpret smoking as a symbol of fashion. ➢ Frustrated teenagers
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Market segmentation allows businesses to satisfy the diversity in a resource-effective manner and is held up as the panacea of modern marketing (Dibb‚ 2001). Marketing segmentation is more and more vital for business in the modern time. This essay‚ therefore‚ tend to introduce the concept of market segmentation first‚ then and the merits and difficulties will be illustrated. Finally‚ different approaches are going to be demonstrated. Market segmentation is the process by which a diverse market
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and nationality. KFC divides the market on demographic basis in this way: Age is between 6-65. Gender is both males and females. Family size is 1-2‚ 3-4‚ 5+ Income is Rs 10‚000 n above. Family lifestyle is almost all. Segmentation Psychographic segmentation Dividing a market into different groups based on social
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Abstract Jacksonville‚ Florida’s Chamber of Commerce’s community profile depicts a city in position to grow and attract new business. The city’s site offers information that would appease its audience as well as provide necessary information for new or relocating businesses. An analysis of the site reveals there is room for improvement‚ but overall the Chamber’s site is well constructed. An analysis of the audience intended for the message’s receipt indicates the prospective audience are people
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SWOT Analysis Strength As for sure‚ Mercedes-Benz is a well-known vehicle business throughout the world. It is a global leader in premium cars and has a strong brand value. Hence‚ the strengths would be a lot than I expected. The brand reputation is the obvious strength for this company. Mercedes Benz is a famous German brand of premier automobile manufacturers in the world which is good in producing automobiles‚ buses‚ coaches and truck. It is also the world’s oldest company‚ which offers these
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has satisfied many women’s needs and wants by inspiring them to begin a new life after World War II. Targeted User Profile and Audience Dimensions. ELLE employs a unique mix of all four segmentation techniques‚ namely geographic‚ demographic‚ psychographic‚ and behavioural segmentation. Geographically‚ ELLE segments their market nationally‚ distributing different issues in different countries to account for the variation in fashion sense and consumer behaviour. In fact‚ it is currently the largest
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