dverAdvertising Campaign Wenatchee DECA Wenatchee High School 1101 Millerdale Wenatchee‚ WA 98801 Reid Lovercamp BrittParkhill January 16‚ 2013 Table of Contents I. Executive Summary…………………………………………………………………..1 II. Description………………………………………………………………………………3 III. Objective(s) Of The Campaign…………………………………………………...4 IV. Identification Of The Target Market…………………………………………..4 A. Primary markets…………………………………………………………………...4 B. Secondary markets………………………………………………………………..5 C.
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7 Competitors………………………………………………………………..8 3.0 Segmentation analysis 4.8 Bases of segmentation……………………………………………………..9 4.9.4 Geographic…………………………………………………….9 4.9.5 Demographic…………………………………………………..9 4.9.6 Psychographic………………………………………………..10 4.9.7 Behavioural…………………………………………………..10 4.9 Targeting strategy………………………………………………………...11 4.10 Positioning……………………………………………………………11-12 4.0 Target Market Selection………………………………………………………….13
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Introduction In this report‚ we analyze the data presented in the “Green Ox” case‚ with a view to determining a marketing strategy for Palmer Jackson‚ Inc. The time is fall of 2003; the data presented is with reference to this‚ if not explicitly stated otherwise. All market research data has been provided by Marketing Studies‚ Inc. Other mentioned data has been taken from the case. Data from any other sources is explicitly identified. Attribute/Benefit Analysis As per consumer research‚ the
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Blackberry’s Rise in Brand Power The Dueling Marketing Strategies of RIM versus Apple CIERRA BUCK‚ WILLiam HENG‚ MICHAEL VAN HORNE‚ Stefanie Gajdecki‚ JEFF KAM‚ and Andrew Pudlas MKTG 1E - Team D - Marketing 1102 Instructor: Tom Jopling
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system and functioning from outside as well. For this following facts are needed to be considered and worked upon • Demographics And Psychographics. • Location • Government • Recreation • Law and order • Health‚ social & spiritual needs • Education • Commerce or transportation Demographics And Psychographics: The individuals settling in my ideal community can belong to any age group‚ sex and ethnicity. The individuals residing in the community
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Thales Brito 3/2/15 BUS152-A Case Write Up #1- Red Lobster Established in 1968‚ Red Lobster’s focus was bringing seafood to costumers at a price where they could afford. Since then‚ Red Lobster has continued to serve mainstream costumers who didn’t want to spend too much money on seafood while going out to eat. In 2009‚ it held a 43% market share among casual dining seafood restaurants without much competition from other similar seafood restaurant chains. Kim Lopdrup‚ president of Red Lobster
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located? 3. Why they will purchase your product rather than another? 4. Will the profit justify the product or service development and promotion? Identify To identify target markers‚ typical customers can be identified via their psychographic and demographic characteristics‚ such as: * Age – consider what age group would be targeted * Gender – consider from information gained by surveys or buying patterns if the target is men
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Audience Analysis According to Engleberg and Daly (2005)‚ [a]udience analysis [is] the ability to understand and adapt to listeners‚ separates good speakers from great ones and is critical to improving your presentation. A thoughtful‚ deliberate analysis of the audience and their likely responses to your presentation can help you plan what to say and how to say it (p. 101).” Audience analysis is imperative to be able to relate to and understand your audience and their motives. Knowing your audience
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Introduction The objectives of this report are to identify how the Energy Drink market is segmented according to demographic‚ geographic‚ psychographic and behavioral variables. The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth 151 million dollars and is growing by 47% per year. Energy drinks is the fastest growing category in the soft drink market. I have chosen three different companies in this report to analysis which segments they target‚ Powerade‚ Red Bull
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SIA marketing plan its in its ability to communicate a consistent brand. By understanding what each consumer segment wants‚ SIA has been able to create value for each of these segments. Bases for segmentation includes: geographic‚ demographics‚ psychographics‚ and behavioral. Geographic: SIA customers are located globally as evidence by its passenger services to more than 60 cities in over 30 countries around the world. Demographics: Passengers who travels by Suite class and First class are predominantly
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