Introduction …..……………………………………………………….. Page 3 Nike history ….………………………………………………………... Page 3-4 Marketing ….…………………………………………………………. Page 4-6 Nike factories ………………………………………………………….. Page 6 Nike financial results ………………………………………………….. Page 7 SWOT analysis …………………………………………………………. Page 8 Conclusion ……………………………………………………………… Page 9 Bibliography…………………………………………………………….. Page 10 Nike – Just do it Today Nike is a multinational corporation and also the leading
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Market Segmentation Introduction The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs‚ wants‚ or demand characteristics. Its objective is to design a marketing mix that precisely matches the of customers in the targeted segment. Few companies are big enough to supply the needs of an entire market; most must breakdown the total demand into segments and choose those that the company is best equipped to handle. Four basic factors
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Nike. The Positioning statement of Nike is “For serious athletes‚ Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment‚ Nike‚ one of the global leaders in sporting goods industry‚ has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and
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Phillip Knight who was founding Nike wanted to own the running shoes which had both cheap and quality of the Japanese. By 1964‚ he and his friend William Bowerman spent $ 500 to enter Tiger company’s shoes in Japan to the U.S and began to develop some ideas for their own product. 1. Technology “Nike Air” Nike Air cushioning is appeared in the most form of Nike shoes. We shared a number of different types of Nike Air. - AIR - Air cushion provides a comfortable stride. Nike Air is almost always encapsulated
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content 1. Introduction: 4 2. Market Segmentation 5 3. The Concept of Market Segmentation 5 4. The Process of Market Segmentation 5 5. Demographic Segmentation 5 6. Geographic Segmentation 5 7. Psychographic segmentation 6 8. Behavioural Segmentation 6 9. Market targeting 7 10. Market Segmentation Limitations 8 11. The Positioning Concept 9 12. Positioning Strategies 10 13. References 11 Abstract This paper looks at the use of market segmentation as a tool for improving customer satisfaction
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Nike’s mission statement is simple: To bring inspiration and innovation to every athlete in the world. If you have a body‚ you are an athlete. (NIKE) Nike originated because of two men‚ Bill Bowerman and Phil Knight. Bowerman was the Track and Field coach at the University of Oregon‚ while Knight was one of his runners. Bill Bowerman wanted to design shoes for his runners that would maximize their performance. Upon Graduating‚ Knight felt that high performance running shoes could be produced in
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their supply chain and leverage the power of sport to change lives. The role of government‚ business‚ communities‚ politics‚ media are all shifting and therefore Nike needs to shift too. Nike has a desire to develop greener‚ smarter and better products‚ communities and economies which is why “innovate for a better world” is important. Nike challenges and empowers their designers to consider the environmental impact of everything that are involved in developing a product. Their design called “considered
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1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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(Wikipedia‚ 2010). Markets Segments can be separated into: • geographic segmentations (i.e. their location)‚ • demographic/socio-economic segmentation (gender‚ age‚ income occupation‚ education‚ sexual orientation‚ household size‚ and stage in the family life cycle)‚ • psychographic segmentation (i.e. similar attitudes‚ values‚ and lifestyles)‚ • behavioral segmentation (i.e. occasions‚ degree of loyalty)‚ • product-related segmentation (relationship to a product) Which is the market segment of a company’s
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30pm Market Segmentation. 1.0 Segmentation Theory. Market segmentation is a concept in economics and marketing. It is a strategy that involves dividing a larger market into subsets of consumers who have common needs and applications for the goods and services offered in the market. `What’ is market segmentation’ ( Tatum‚ 2010). Market segmentation is used by all businesses and organization regardless of its mass. A relatively small firm should use market segmentation to find a niche in
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