11/02/2012 Strategic Management Que (Cindy) Nguyen‚ PhD Subject Coordinator & Lecturer Office: Faculty of Intl. Eco. Relations Phone: (+84) 974 873 655 Email: cindyn0911@gmail.com Consultation time: Fridays 3pm – 4pm 10/02/2012 Strategic Management – Que Nguyen 1 Self-introduction 1. PhD in Management‚ Australia 2. MBA‚ National Economics Uni.‚ Hanoi 3. BIER‚ Foreign Trade Uni.‚ Hanoi 4. Auditor‚ Price Waterhouse Coopers‚ Hanoi 5. I & E Team Manager‚ Todimax HCMC‚ Hanoi
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to follow it advantage‚ the first mover benefits would not last long like Wii. C. Read the consumer desire. The victory of the Wii from the wireless motion-sensing controllers depends on the consumer desire. The consumer chose the lower performance product‚ Wii which had the wireless motion-sensing controllers‚ although Sony’ PS3 and Microsoft’s X360 was the high performance products. The consumer wanted to buy the user friendly products instead of over-techs. * Why Sony was an exception
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Promotion Nintendo knows that it has a unique and attractive product to a wide demographic at an affordable price. To generate the sales and profits that we have forecasted though will require all of the above features to be effectively communicated to our customers. This is where promotion enters the marketing mix. This mix will consist of a blend of personal selling‚ advertising‚ sales promotion‚ public relations‚ and web site. Our promotional strategy will be based on the Wii Fit target audience
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The story of the Nintendo business strategy and brand is nothing short of astounding and competitive analysis played an important part. BrandJapan‚ an annual survey of the strength of over 1‚000 Japanese brands‚ saw a remarkable stability bridging nine years in the cast of personalities inhabiting the top two dozen situations. Then Nintendo came to the market. In the 2005 findings‚ Nintendo was positioned 135 in the survey. Since that point it climbed to 66 in 2006‚ to 5 in 2007‚ and finally to number
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Company History and Background Nintendo Company is a Japanese multinational company which was founded in 1889 to produce hanafuda cards. It is now one of the largest corporations in the video game industry. An Early Nintendo Poster The company‚ based in Kyoto‚ Japan‚ was founded by Fusajiro Yamauchi and was named Nintendo Koppai. Yamauchi started off his empire by producing playing cards for a game known as hanafuda. Due to the popularity of the playing cards‚ Yamauchi needed to hire extra
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Nintendo Q4. What conditions now serve as barriers to effective competitive response? 1. Technology development Traditionally‚ Sony‚ Nintendo and Microsoft will create a new battle every five or six years‚ so it means that to develop a new and good product takes time. For the cost aspect‚ as the consoles are expensive‚ the cost of the video games is increased as well. In order to fulfill the customers’ need‚ company has to make more attractive and complex games and this will cost a
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Nintendo’s Wii U Marketing Case Study Wii U launch: make or break for Nintendo Three years ago‚ Nintendo was king of the $78 billion videogame industry. The Wii was a smash hit and Nintendo’s DS hand-held was the best-selling portable gaming device. But a series of stumbles—a lukewarm debut for Nintendo’s 3DS hand-held game player and a sharp decline in Wii sales—raised questions about whether the company is on the wrong side of a generational divide. Nintendo has refused to veer from
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Approximately 75 percent of all Game Boy users were male. If Nintendo Canada targeted teens that had used Game Boy in the past‚ they might view the Game Boy as a product that was great when they were younger‚ but not sophisticated enough to meet their current gaming needs. If he were successful in getting teens to adopt‚ this might spur sales among kids and particularly tweens‚ who often aspired to use the same products as teens. On the other hand‚ if Nintendo targeted teens and was unsuccessful with
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Responding to the Wii Question 1: How structurally attractive is the videogame console industry in 2008? There has been a lot of competition in the market of gaming console producers after the videogame industry started in 1972 when the television maker Magnavox introduced its gaming system Odyssey. Other producers like Atari quickly developed their own gaming systems and competition in this market was a fact. Over time other game console producers joined the market such as Nintendo‚ Sega‚ Playstation
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the video game pioneer Nintendo. The title of the case is Nintendo’s Strategy in 2009: The Ongoing Battle with Microsoft and Sony and was written by Lou Marino and Sally Sarrett. The case begins by describing how Nintendo faced serious competition from Sony and Microsoft in the video game market. As Sony had created the Playstation and Microsoft came out with the Xbox‚ Nintendo had taken a backseat in terms of new video game consoles. Through the years however‚ Nintendo had created many popular
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