World Applied Sciences Journal 24 (7): 844-849‚ 2013 ISSN 1818-4952 © IDOSI Publications‚ 2013 DOI: 10.5829/idosi.wasj.2013.24.07.1339 Factors Affecting Consumer Purchase Decision in Clothing Industry of Sahiwal‚ Pakistan 1 Rashid Saeed‚ 2Rab Nawaz Lodhi‚ 2Alhaj Muhammad Junaid Mukhtar‚ 2 Sarfraz Hussain‚ 3Zahid Mahmood and 4Moeed Ahmad 1 Management Sciences Department‚ COMSATS Institute of Information Technology Sahiwal‚ Pakistan 2 COMSATS Institute of Information Technology Sahiwal
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CONSUMER PURCHASE DECISION 2 Consumer Purchase Decision There are many reasons that a consumer chooses a certain product. It may be that it is environmentally friendly‚ a great design or it might be as simple as the price of the product. As a business organization we must be able to conduct our research and decipher what is most important to our target market. The consumer buying decision process is a systematic way of looking at how a consumer makes the decision to purchase a
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Consumer Purchase Decision Ronessa Frederick Grantham University Consumer Purchase Decision Influences such as cultural‚ social‚ psychological‚ and individual are factors that determine consumer purchase decision. Marketing managers should understand how consumers make purchasing decisions because it is a big help when deciding a marketing plan. Marketers can easily collect information about how consumers make decisions through technology. Knowing
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The factors influencing consumer behavior This article is the third in a series of articles about the factors and variables that influence the behavior of consumers. How reacts a consumer? What are the motivations and aspirations that guide him? What are the factors that influence him? Why he will choose a product or brand over another? Today‚ let’s focus on the factors influencing consumer behavior: what are they? How do they work? What is their level of importance to the consumer and how he
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Term paper Proposal Name: Class: MBA-Day Semester: fall 2011 Proposed Title Factors influencing consumers purchase intentions of buying branded Butter. Table of Contents 1. Introduction: 4 1.1. Background and rationale of the study: 4 1.2. Problem Statement: 4 1.3. Research Objectives: 4 1.4. Research questions: 5 1.5. Delimitations of the study: 5 2. Literature review 6 2.1. Concepts and Definitions 6 2.2. Theoretical reflections 6 2.3. Substantiating evidences from
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Psychological factors that influence the purchase of housing In general‚ consumer psychology is the study of how people relate to the products and services that they purchase or use. Consumer psychologists study virtually all psychological and behavioral responses that can occur within the context of a person’s role as a consumer. The consumer behavior is an important factor to indicate the decision making process in buying a house. Moreover‚ the buying behavior is influenced by both internal
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SYNOPSIS ON A study on the factors influencing the purchase of Yamaha bikes in Delhi region To be submitted for the partial fulfillment for the degree of Masters of Business Administration (MBA) Under the Guidance of Dr.S.C.Gaur (Associate Professor) Gitarattan International Business School Submitted By: Surojeet Saha 17219103911 GITARATTAN INTERNATIONAL BUSINESS SCHOOL (Affiliated to Guru Gobind Singh Indraprastha University) ROHINI‚ NEW DELHI- 110085 2011-2013 1) Title
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Strategy and Buying Decision Making The purchase of a refrigerator is a high involvement buying decision and it requires a lot of deliberation on the consumer’s part. There are a lot of challenges involved in such a purchase which include not getting complete information about the market‚ not being able to define the parameters on which that they should base their decision on and finding out ways to overcome the risks involved. It is an extensive problem solving procedure and a long term commitment
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Internal factors influencing consumers’ choice of cars In each and every market‚ consumers are guided by a multiplicity of factors that define the likely decisions that a consumer is likely to make in regards to the purchase of a particular product or service. It s the same when in comes to car market‚ consumers are influenced by several internal and external factors to settle on a car choice. The internal factors are those factors that are personal to the consumer and have a very minimal connection
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2222-6990 Factors Influencing Strategic Decision-Making Processes Mahmood Nooraie Ph. D. In Management ‚ Islamic Azad University‚ Abhar Branch‚ Iran Email: (mnoor20@yahoo.com) Abstract Decision-making is one of the most important functions of managers in any kind of organization. Among different manager ’s decisions strategic decision-making is a complex process that must be understood completely before it can be practiced effectively. Those responsible for strategic decision-making face
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