Chapter VIII Measurement and Scaling: Fundamentals and Comparative Scaling Chapter Outline 1) Overview 2) Measurement and Scaling 3) Primary Scales of Measurement i. Nominal Scale ii. Ordinal Scale iii. Interval Scale iv. Ratio Scale 4) A comparison of Scaling Techniques Chapter Outline (cont.) 5) Comparative Scaling Techniques 6) Verbal Protocols 7) International Marketing Research 8) Ethics in Marketing Research MEASUREMENT AND SCALING Measurement: The assignment of numbers or other symbols
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Claim: High stakes test taking absolutely perpetuates the inequality in our public school system. These tests are created far withdrawn from the actual students they test‚ and rely heavily on mainstream curriculum. The test results‚ which normally favor wealthier schools‚ perpetuate the cycle of inequality‚ by rewarding these schools. Evidence: These tests were designed to even the playing field among students and hold people accountable by the same standards. However‚ you cannot hold students
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Module 1 GUIDE: 1.00- At the top of the screen click on from the tool bar (THIS IS YOUR MAIN MENU) then Click on lessons. Then go to the menu button at the top of the screen then click on module 1 click on 1.00. Please read all 4 pages of 1.00. Then go to assessments tab by going back to main menu at the top click on assignments click on the 1.00 Play and Plan Pretest exam and take the exam and submit it. 1.01 At the top of the screen click on from the tool bar (THIS IS YOUR MAIN MENU) then
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PART TWO KU LIBRARY (SCAVENGER HUNT) RESULTS Moran‚ P. J.‚ & Mohr‚ D. C. (2005). The Validity of Beck Depression Inventory and Hamilton Rating Scale for Depression Items in the Assessment of Depression Among Patients with Multiple Sclerosis. Journal Of Behavioral Medicine‚ 28(1)‚ 35-41. doi:10.1007/s10865-005-2561-0 PART TWO Moran‚ P. J.‚ & Mohr‚ D. C. (2005). The Validity of Beck Depression Inventory and Hamilton Rating Scale for Depression Items in the Assessment of Depression Among Patients
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6. Assessment The purposes of this assignment are • To develop an understanding and appreciation of your own attitudes‚ values and beliefs and the way these might change • To develop an understanding of the link between your professional judgement and the concepts that it is built upon • To help develop your academic judgement and show the extent to which it is linked to professional judgement Assessment activity Length required Weighting within unit The assignment requires the student
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Woodcock-Johnson 111 Complete Battery The Woodcock-Johnson 111 Complete Battery (WJ-111) intelligence assessment is more than just an intelligence test. It has been suggested that we consider using the term general ability as opposed to the term intelligence testing because it seems to have negative connotations (Whiston‚ 2013). The WJ-111 is based off of the Cattell‚ Horn‚ and Carrol model in that it studies cognitive ability. The WJ-111 a battery exam and intelligence test which means that it is
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TYPES OF QUESTIONNAIRE/WRITTEN INSTRUMENT 1. DICHOTOMOUS RESPONSE -items offer the respondent two alternatives to choose from (i.e. YES-NO‚ True-False) -E.g. Do you have provision for maternity leave? _____ Yes _____ No Does the school provide health insurance? _____ Yes _____ No 2. MULTIPLE CHOICE -items provide several alternatives -E.g. Educational attainment _____ Elementary Graduate _____ High
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Psychological tests and how they are measured and scored have been controversial for many years. The goal of finding the ranges of disorders and abnormalities without bias from the creators of the tests is the key to getting the most accurate results. There are many tests that have been created to gauge many different types of findings. Some are designed to diagnose psychiatric disorders and used solely for that purpose‚ others are designed to measure aptitude towards specific talents and propensities
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Personality Assessment I: Personality Testing and its Consequences "If something exists‚ it exists in some quantity‚ and it it exists in some quantity‚ it can be measured." - Edward Lee Thorndike Objectives: * Discuss the nature of personality assessment * Discuss whether personality tests provide S or B data * Discuss projective and and objective tests * Discuss the methods of objective test construction * Discuss the purpose and potential problems of personality
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Human Resources Management (HRM) Department of Management and Marketing School of Business Administration Assessment Plan October 2007 (replaces plan dated August 2005) 1. Citation of appropriate goals from Oakland University’s Mission Statement. • Instruction 1. Current and Relevant (Faculty Development and Innovative Methods) 2. Prepare students for Careers • Student Development 1. Campus (and nationally affiliated) Student
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