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    Media Theories

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    ssignment-1 Sociological theories: The sociological approach to communication theory is based on the assumption that there exists a definite relationship between mass communication and social change. 1. CULTIVATION THEORY History Cultivation theory was an approach propounded by Professor George Gerbner‚ dean of the Annenberg School of Communications at the University of Pennsylvania. He began the ’Cultural Indicators’ research project in the mid-1960s‚ to study whether and how watching

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    Legitimacy Theory

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    Refinements to Legitimacy Theory in Social and Environmental Accounting Matthew V. Tilling Flinders University‚ South Australia The author wishes to acknowledge the valuable support provided by the CPA Australia in funding this research through their Research Grant Scheme. COMMERCE RESEARCH PAPER SERIES NO. 04-6 ISSN: 1441-3906 “Legitimacy is a generalized perception or assumption that the actions of an entity are desirable‚ proper‚ or appropriate within some socially constructed system of

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    Conflict Theory

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    Amber Clayton Weber and Simmel’s Take on Power and Conflict Jon Witt‚ explaining Max Weber’s theory on resources of power‚ was not surprised at the fact that students do not use the party resource to fight for better tuition costs‚ because of the individualistic society of the United States. This fits into conflict theory because the school would be considered a rational-legal authority. The students “give in” to the rules and perceived rights of the school to raise tuition costs. As Jon Witt

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    Motivation Theory

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    Problems with money as a motivator – how do motivation theories suggest you can motivate people? Motivation is thought to encompass "personality factors‚ social variables‚ and/or cognitions that are assumed to come into play when a person undertakes a task at which he or she is evaluated‚ enters into competition with others‚ or attempts to attain some standard of excellence" (Roberts‚ 1993‚ p. 406) Motivation is the desire to do things. It is the crucial element in setting and attaining goals –

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    Freuds Theory

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    72 JAMES J GALL AOHER‚ EL PAUL BENOIT AND HERBEKT F. BOYD REFERENCES 1. AuTHUii‚ CiKACE The Arthur adaptation of the Leitcr InkTnational Prrformance Scale. / . din. P«T/cW.‚ I«.t4 ’.l‚/;‚ 3 I.V340. 2. UEN^ENT‚ T . K. A ii.itt ’ oil tlio validity of the Lcitor International Performuncc Scale. J. consult. Psyrknl.‚ 1050‚ 14‚ 234. 3. < 1 uibFOUU‚ J. p. i ’undameiUal StaiiaHcs in Psychology and Education. New York: McGraw-Hill‚ 1 ’>. ’.(). 4. LEITKII‚ R . Cl.‚ t ’luicasian iminis for the Lcitor International

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    Learning Theory

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    Learning theory (education) From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (April 2008) This article may contain original research. Please improve it by verifying the claims made and adding references. Statements consisting only of original research may be removed. More details may be available on the talk

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    Equity theory

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    society. Equity theory is social justice theory‚ designed by Adams in 1963. It claims that individuals review the inputs and outcomes of themselves and others‚ and in situations of inequity‚ experience greater cognitive dissonance than individuals in equitable situations. This kind of equity is perceived as social justice in society (or company‚ or any other environment that involves individuals). Equity theory draws from exchange‚ dissonance‚ and social comparison theories in making predictions

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    Nursing Theory

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    Unit 10: Stress Theory; Selyle/Psychoneuroimmunology By Jessica Cronin RN‚ Teri Lieser RN Unit Summary Unit 10 examines stress‚ the stress response as described by Dr. Hans Selye in addition to clinical situations and research involving Stress Theory‚ a borrowed theory used in nursing practice. Unit Objectives 1. Describe the background‚ development and concepts of Stress Theory 2. Identify the relationship among Stress Theory concepts 3. Outline the phenomena‚ populations and

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    Theories of Motivation

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    Theories of Motivation 1. Instinct Theory The assumption of the theory is that there is an innate biological force causing an organism to act in a certain way. These “forces” are perceived to be automatic‚ involuntary‚ and unlearned behavior patterns or reflexive behaviors that are elicited when certain stimuli are present. 2. Homeostatic Theories The assumptions of the homeostatic theory are that organisms attempt to maintain homeostasis‚ the balance of physiological state or equilibrium

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    Theories of Helping

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    Theories of Helping Theories of Helping The main reason for an annotated bibliography gives the reader a brief overview of an article or journal without reading the whole thing. The purpose of analysis of the annotation should give the reader a short analysis of the source. Annotated bibliography helps in research because the researcher can get a quick glimpse of the subject at hand and determined if the subject written has anything in common with want the researcher wants‚ without wasting a

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