Introduction Public relations is all around us. Most people can hardly make it through a day without encountering it in some shape or form. There are billboards‚ the Internet‚ e-mails‚ and news agencies‚ which are used by companies and organizations to convey their messages to the public. Before progressing any further‚ just what is public relations? How is public relations defined? This paper will discuss public relations and its definitions from three different sources. Personal Definition
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Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build‚ manage and sustain a positive image (“”‚ 2006)‚ and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason‚ it is essential to determine the several functions of public relations‚ categorized as organizational and societal. This
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Katelyn Anderson Reflection Paper 2 Comm 100 November 11‚ 2012 Since the development of public relations in the 1920s‚ its popularity and significance in the world has grown immensely. Public relations opened up a new way of creating an understanding for a companies‚ people and products‚ much different than had been known through advertising. While advertising is a one-way form of communication that costs money‚ public relations is a two-way communication system that is free and cannot control what people
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The functions of Public Relations (PR) can be grouped into two loose categories: organizational and societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company‚ and societal functions of PR interests ’ activities regarding society. Organizational functions of PR are activities that interact with or affect organizations while societal functions of PR have to do with actions that
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EVOLUTION OF PUBLIC RELATIONS OVER TIME. Public relations has been with us for thousands of years. The greek for example had a word for it‚ sematikos which means sematics‚ which can br defined as getting people to believe and to do things. That‚ is not a bad defination of public relations. In 50 B.C julius ceaser wrote the first campaign biography‚ ceasers gallic wars. He publicized his military exploits to convince the roman people that he would make the best head of state. Candidates for
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Company Law – An Introduction Unit Code: DE5H 35 Outcome 1 Melissa Mackenna-500006315 Context Within this report you will find: 1.1. Introduction 1.2. Terms of Reference 1.3. Sole Traders 1.4. Partnerships 1.5. Corporate Bodies 1.5.1. Private Limited Companies 1.5.2. Public Limited Companies 1.6. Conclusion 1.7. Recommendations 1.8. Appendix 1.1. Introduction The aim of this report is to: Describe the differences in legal personalities and responsibilities between
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Public Relations and Marketing Both Public Relations and Marketing are very popular and useful majors in American universities. However‚ many people are not able to distinguish the differences between them because they have similar functions for a company. What is more‚ some companies set up a Marketing Department and ask the department to do the Public Relations tasks. According to what I learned from college‚ I would like to say that Public Relations is necessary for a successful company
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Public Relations Paper Public relations means many different things to many different individuals‚ businesses‚ and marketing firms. The true definition of public relations will be determined based on the nature of the work being done and the targeted group for a company to provide its goods and services to. In this paper‚ a personal definition of public relations will be given. In addition‚ three extra definitions of public relations will be presented. A thorough comparison of those definitions
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Public relation (PR) is active managing of communication of an organization or business to create and maintain a positive image. Public relation involves popularizing successes‚ downplaying failures‚ announcing changes‚ and many other activities. The term Public Relations was first used by the US President Thomas Jefferson during his address to Congress in 1807. Today “Public Relation is a set of management‚ supervisory‚ and technical functions that foster an organization’s ability to strategically
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Introduction The Kellogg Company is the world’s leading producer of cereal and one of the leaders in the production of convenience foods. The company reported sales of nearly $11 billion for 2006; sales revenue has steadily risen over the last decade. Kellogg’s products are made in seventeen countries and are sold in more than 180 countries. According to the company website‚ “Kellogg Company has a rich history of corporate social responsibility‚ a history that has grown and evolved to meet the
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