Ethics in the field of Public Relations Public Relations (PR) is a growing field today. Many people view the profession as unethical‚ because its goal is to influence public opinion. Just a few unethical people can tarnish an image of a whole field. One of the first people to use PR techniques was P. T. Barnum. For example‚ he created a birth certificate for a woman who was claiming to have been George Washington ’s personal nurse. This would have made the woman over 160 years old. People like P
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10 Definitions of Public Relations 1. “Public relations is essentially a communication function‚ but with the emphasis on the two-way nature of the communications process.” –Book of “Public Relations Principles and Practice” by Philip J Kitchen 2. “Public relations adalah semua bentuk komunikasi yang terencana‚ baik itu ke dalam maupun ke luar‚ antara suatu organisasi dengan semua khalayaknya dalam rangka mencapai tujuan-tujuan spesifik yang berlandaskan pada saling pengertian” – (Frank Jefkins
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Companies and Securities Law Assignment Venture Pty Ltd‚ which uses the Replaceable Rules for its Constitution‚ is a small proprietary company originally. As it is growing fast‚ the shareholders are all on the Board and they all have a number of complicated transactions with the company. Many of them are suppliers to the Company and most of them have loans or finance of some sort with the Company. The business is growing so fast that the original type and structure of the company may hinder the
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IDENTIFY THE KEY FEATURES OF CORRUPTION. ESTABLISH WHY PUBLIC SECTOR CORRUPTION IS REGARDED AS A PROBLEM ESPECIALLY FOR DEVELOPING COUNTRIES. 1.0 INTRODUCTION Corruption is regarded as a complex problem to solve or refer solutions to. Corruption may be taken to include those modes of employing money to attain private ends by political means which are criminal or at least illegal‚ because they induce persons charged with a public duty to transgress that duty and misuse the functions assigned to
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What is the New Public Management? And how has it expressed itself in the workings of public bureaucracies in the Caribbean? Introduction During the last twenty years‚ various public administrations of countries in Europe‚ North America‚ Latin America and the Caribbean‚ were characterised by a practical reform movement defined by Hood (1991) as the New Public Management (NPM). This is documented by other scholars such as Gernod Gruening (1998)[1]‚ and Paul Sutton (2003). Throughout the
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importance and cruciality of businesses to react and respond strategically to the right publics at the right time and so on and so forth- it is even evident‚ in real situations whereby failure to manage crisis would affect businesses detrimentally in terms of sales volume‚ consumer loyalty and trust‚ revamp of the management and even to the extent of causing a business to collapse. Take the major British jewellery company Ratners Group and its Chief Executive‚ Gerald Irving Ratner for example. Even until
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Public Administrators and the Media Paper LaTonia Gover COM/PA530 September 24‚ 2012 Scharlene Ahmed Public Administrators and the Media Paper This is a press release from a local news press article regarding the West Nile Virus the press release was on July 27‚ 2012 from the Department Of Health informing the public that the West Nile Virus has become a health problem in Columbus‚ Oh‚ once again. The news press advised people of Columbus in many ways how to prevent the bites of mosquitoes
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DEFINING PUBLIC RELATIONS Lecturer: Cassie @ Chitara Ramasamy Session: 2014 Lesson Outline: Definition of public relations Process to influence public opinion The publics of public relations The functions of public relations Learning Objective of Topic 1: After reading this chapter‚ you should be able to Explain the meaning of public relation Explain the various process of public relation
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The Evolution of Public Relations Introduction In order for us to understand how public relations have evolved through history‚ we must first understand what public relations are. Public relations as defined by (Wilcox and Cameron 2004) that Professors Long and Hazelton believe it to be‚ “ a communication function of management through which organizations adapt to alter‚ or to maintain their environment for the purpose of achieving organizational goals”(p.5). With that said we could now go back
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The Importance of Public Speaking to the Society. Every successful person in the world has one thing in common between them; they can speak with confidence in front of a group whether it’s small or large group. They use the simple words that carry out the messages they wanted to give us so that they are heard‚ understood and acted upon. For the typical human being‚ get up to the front and speak can make you feel your tie or your scarf tightened up and make you harder to breath and your hand starts
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